ActiveCampaign vs GetResponse
Quick verdict
As of 2026-07-05, ActiveCampaign starts at $19/mo and GetResponse starts at $19/mo. GetResponse has a free plan; ActiveCampaign does not. ActiveCampaign has 4 priced options; GetResponse has 3 priced options. ActiveCampaign's entry plan covers from 1,000 contacts (caps 25k); GetResponse's covers from 1,000 contacts (max 100,000).
ActiveCampaign starts at $19/mo and has no free plan. GetResponse starts at $19/mo and has a free plan.
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Against the $15.50/mo median entry price across the 12 tools we track, ActiveCampaign's $19/mo is 23% above and GetResponse's $19/mo is 23% above. 7 of 12 email marketing tools include a free plan.
| ActiveCampaign | GetResponse | |
|---|---|---|
| Starts at | $19/mo | $19/mo |
| Free plan | ✗ | ✓ |
| Priced options | 4 | 3 |
| Pricing model | per contacts | per contacts |
| Automation | ✓ | ✓ |
| CRM | Sales CRM/pipeline is a paid add-on (~$68/mo) | ✗ |
| SMS | Paid add-on (SMS credits) | Enterprise/MAX only |
| Ecommerce | Deep: abandoned cart, catalogs, revenue attribution; Shopify/Square/WooCommerce/BigCommerce | Abandoned cart, product recs, promo codes, Shopify/WooCommerce/Magento |
| Entry plan limit | from 1,000 contacts (caps 25k) | from 1,000 contacts (max 100,000) |
| Integrations | 1,000+ | 170+ |
| Visit site | Visit site → | Visit site → |
Sources: activecampaign.com/pricing, verified · getresponse.com/pricing, verified
ActiveCampaign — pros & cons
Pros
- Most powerful automation & segmentation here
- Predictive AI ahead of peers
- Optional integrated sales CRM
- Largest integration ecosystem
Cons
- No free plan (14-day trial)
- Real cost balloons with add-ons (CRM, SMS, reporting, users)
- Steeper learning curve
- Starter heavily limited
GetResponse — pros & cons
Pros
- Genuinely all-in-one (email, automation, pages, webinars, courses)
- Built-in webinars unusual and valuable
- Free plan up to 500 contacts
- Strong funnel tooling
Cons
- SMS/dedicated IP behind custom Enterprise
- Steeper learning curve
- AI capped on Starter
- No true CRM
ToolFit Score: ActiveCampaign
ActiveCampaign scores 55/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 8.23/24 | entry $19/mo is 23% above the $15.5/mo category median. |
| Feature breadth | 16.67/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (4 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 15/12 | lists 1,000+ integrations. |
| Free-tier availability | 0/8 | has no free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
ToolFit Score: GetResponse
GetResponse scores 56/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 8.23/24 | entry $19/mo is 23% above the $15.5/mo category median. |
| Feature breadth | 18.06/20 | supports 5 of the 9 feature flags the ToolFit Score tracks natively (3 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 5.1/12 | lists 170+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
Frequently asked questions
Is ActiveCampaign or GetResponse cheaper?
ActiveCampaign and GetResponse both start at $19/mo, so neither is cheaper to begin with. The better value depends on your list size and which features you actually use — and annual billing can tip the balance either way. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Does ActiveCampaign or GetResponse have a free plan?
ActiveCampaign has no free plan and GetResponse has a free plan. So GetResponse is the one to try first if a free plan is a must-have for you. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Which has more features, ActiveCampaign or GetResponse?
ActiveCampaign supports 2 of the 5 features we compare on this page and GetResponse supports 2, so the two are evenly matched on breadth. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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