The state of email marketing pricing
Quick verdict
As of 2026-07-05, across the 12 email marketing tools ToolFit tracks, entry prices range from $9/mo to $39/mo, with a median of $15.50/mo. 7 of the 12 include a free plan. The median tool costs $19/mo for 1,000 subscribers. 1 raised their entry price in 2026, a median +18.2%.
A dated, data-backed benchmark of email marketing pricing, computed straight from the 12 tools we track — not a hand-written listicle. Every figure below is reproducible from each vendor's own pricing page, cited at the foot of this report, and refreshes automatically as our maintained dataset updates.
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At a glance
| Metric | Value | How we measured it |
|---|---|---|
| Tools compared | 12 | Every email marketing tool in our dataset with a published pricing page. |
| Entry-price range | $9/mo – $39/mo | Cheapest paid (non-free) monthly plan of each tool that publishes one. |
| Median entry price | $15.50/mo | Median of the 12 tools' entry prices. |
| Free plans | 7 of 12 | Tools offering a $0-forever plan. |
| Median cost / 1,000 subscribers | $19/mo | Cheapest plan covering 1,000 subscribers, median across the 9 tools that cover it. |
| Tools that raised entry price in 2026 | 1 | Tools whose entry price rose vs an earlier dated observation this year. |
| Median increase | +18.2% | Median % rise among the tools that raised their entry price this year. |
Every figure above is computed from each vendor's own pricing page — the primary sources cited at the foot of this report — and refreshes automatically as our dated dataset updates.
Cost by list size
As of 2026-07-05, for 1,000 subscribers the median email marketing tool costs $19/mo a month, ranging from Free (Kit (formerly ConvertKit)) to $39/mo (Drip) across the 9 tools that cover it.
| List size | Tools covering it | Cheapest | Median | Average | Most expensive |
|---|---|---|---|---|---|
| 500 subscribers | 11 | GetResponse (Free) | $13/mo | $14.09/mo | Drip ($39/mo) |
| 1,000 subscribers | 9 | Kit (formerly ConvertKit) (Free) | $19/mo | $21.50/mo | Drip ($39/mo) |
| 2,500 subscribers | 7 | Kit (formerly ConvertKit) (Free) | $33/mo | $32.57/mo | Klaviyo ($60/mo) |
| 10,000 subscribers | 7 | Kit (formerly ConvertKit) (Free) | $89/mo | $91.71/mo | Drip ($154/mo) |
Who changed price in 2026
So far in 2026, 1 of the 12 tools we track dated entry-plan prices for have raised their entry price and 0 have lowered it. The median increase is +18.2%.
| Tool | Entry plan | Was → Now | Change |
|---|---|---|---|
| Kit (formerly ConvertKit) | Creator | $33/mo ↑ $39/mo | ↑ $6/mo +18.2% |
Methodology
- Entry price is each tool's cheapest paid (non-free) monthly plan; we report the range and the median across the 12 tools that publish one.
- Cost by list size takes the cheapest plan that covers a given number of subscribers for each tool (subscriber buckets: 500, 1,000, 2,500, 10,000), then reports the cheapest, median, average, and most-expensive across the tools a bucket covers. Tools priced by emails sent, or with no plan covering that size, are excluded from that bucket.
- Price changes compare each tool's earliest and latest dated entry-plan price recorded in 2026; a move counts only when we hold two or more dated observations, so nothing is inferred from a single point.
- All figures are USD list prices on monthly billing unless stated, computed from the vendor pricing pages cited below. Prices change often — confirm on the vendor's site.
Sources: brevo.com/pricing, verified · moosend.com/pricing, verified · constantcontact.com/pricing, verified · mailerlite.com/pricing, verified · mailchimp.com/pricing/marketing, verified · aweber.com/pricing.htm, verified · omnisend.com/pricing, verified · activecampaign.com/pricing, verified · getresponse.com/pricing, verified · klaviyo.com/pricing, verified · drip.com/pricing, verified · kit.com/pricing, verified
Dig into the pricing
- Track how every email marketing tool's price has moved over time — the price-history tracker
- Brevo (formerly Sendinblue) pricing
- Moosend pricing
- Constant Contact pricing
- MailerLite pricing
- Mailchimp pricing
- AWeber pricing
- Omnisend pricing
- ActiveCampaign pricing
- GetResponse pricing
- Klaviyo pricing
- Drip pricing
- Kit (formerly ConvertKit) pricing
- Compare all email marketing tools
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