Which email marketing tool fits you?
Answer a few questions and get a ranked recommendation, computed from our maintained pricing & feature dataset — not a paid placement.
ToolFit may earn a commission when you sign up through some links on this page, at no extra cost to you. This never affects our rankings — those come straight from the dataset. Full affiliate disclosure.
As of 2026-07-08, for a small list focused on newsletters, our top pick is AWeber — Full newsletter support; Has a free plan to start. Change the answers above to re-rank for your situation.
Top pick
AWeber- Free plan available
- Covers: Newsletter, Automation, Landing page
- small businesscreators & bloggerssolopreneurs & beginners
#2
GetResponse- Free plan available
- Covers: Newsletter, Automation, Landing page
- small businessecommerce / online storescourse creators
#3
Kit (formerly ConvertKit)- Free plan available
- Covers: Newsletter, Automation, Landing page
- creators & bloggerscourse creatorscoaches
#4
MailerLite- Free plan available
- Covers: Newsletter, Automation, Landing page
- small businesscreators & bloggerssolopreneurs & beginners
#5
Omnisend- Free plan available
- Covers: Newsletter, Automation, Sms, Landing page
- ecommerce / online stores
#6
Brevo (formerly Sendinblue)- Free plan available
- Covers: Newsletter, Automation, Sms
- small businessecommerce / online storesB2B / SaaS
#7
Klaviyo- Free plan available
- Covers: Newsletter, Automation, Sms, Landing page
- ecommerce / online stores
#8
Mailchimp- Free plan available
- Covers: Newsletter, Automation, Landing page
- small businessecommerce / online stores
#9
Moosend- From $9/mo
- Covers: Newsletter, Automation, Landing page
- small businessecommerce / online storescreators & bloggerssolopreneurs & beginners
#10
Constant Contact- From $12/mo
- Covers: Newsletter, Automation, Landing page
- small businessnonprofitsevents
#11
ActiveCampaign- From $19/mo
- Covers: Newsletter, Automation, Landing page
- ecommerce / online storesagenciesB2B / SaaS
#12
Drip- From $39/mo
- Covers: Newsletter, Automation, Sms
- ecommerce / online stores
No tool matches every filter — try relaxing the budget or the free-plan requirement.
The picks, side by side
| Tool | Free plan | Starts at | Best for | |
|---|---|---|---|---|
| AWeber | ✓ | $15/mo | small business creators & bloggers solopreneurs & beginners | Visit site → |
| GetResponse | ✓ | $19/mo | small business ecommerce / online stores course creators | Visit site → |
| Kit (formerly ConvertKit) | ✓ | $33/mo | creators & bloggers course creators coaches | Visit site → |
| MailerLite | ✓ | $12/mo | small business creators & bloggers solopreneurs & beginners | Visit site → |
| Omnisend | ✓ | $16/mo | ecommerce / online stores | Visit site → |
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