Email Marketing price history: every tool's price trajectory
Quick verdict
As of 2026-07-05, ToolFit tracks dated entry-plan pricing for 12 email marketing tools. Over the last 12 months, 1 raised their entry price and 0 cut it. The steepest rise is Kit (formerly ConvertKit) at +$6/mo (+18.2%). Every figure is time-stamped from each vendor's own pricing page — original history a rival starting today cannot backfill.
As of 2026-07-05, ToolFit tracks dated entry-plan prices for 12 of the 12 email marketing tools we compare, each updated from the vendor's own pricing page. Over the trailing 12 months, 1 tool has raised their entry price and 0 have lowered it. The biggest increase is Kit (formerly ConvertKit)'s Creator plan, $33/mo to $39/mo (+18.2%). 8% of tracked tools have raised their entry price so far in 2026 (1 up, 0 down).
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Biggest price increases (last 12 months)
| Tool | Was → Now | Change | As of |
|---|---|---|---|
| Kit (formerly ConvertKit) (Creator) | $33/mo → $39/mo | ↑ +$6/mo +18.2% |
Every tool's price trajectory
Each row is one tool's entry (cheapest paid) plan, with the first and latest dated prices we recorded and the change between them. Click a column heading to sort.
| Tool | Entry plan | Tracked since | Latest | Change | Trend |
|---|---|---|---|---|---|
| ActiveCampaign | Starter | · $19/mo | · $19/mo | no change | |
| AWeber | Lite | · $15/mo | · $15/mo | no change | |
| Brevo (formerly Sendinblue) | Starter | · $9/mo | · $9/mo | no change | |
| Constant Contact | Lite | · $12/mo | · $12/mo | no change | |
| Drip | Drip | · $39/mo | · $39/mo | no change | |
| GetResponse | Starter | · $19/mo | · $19/mo | no change | |
| Kit (formerly ConvertKit) | Creator | · $33/mo | · $39/mo | ↑ +$6/mo +18.2% | |
| Klaviyo | · $20/mo | · $20/mo | no change | ||
| Mailchimp | Essentials | · $13/mo | · $13/mo | no change | |
| MailerLite | Comfort | · $12/mo | · $12/mo | no change | |
| Moosend | Pro | · $9/mo | · $9/mo | no change | |
| Omnisend | Standard | · $16/mo | · $16/mo | no change |
Sources: activecampaign.com/pricing, verified · aweber.com/pricing.htm, verified · brevo.com/pricing, verified · constantcontact.com/pricing, verified · drip.com/pricing, verified · getresponse.com/pricing, verified · kit.com/pricing, verified · klaviyo.com/pricing, verified · mailchimp.com/pricing/marketing, verified · mailerlite.com/pricing, verified · moosend.com/pricing, verified · omnisend.com/pricing, verified
See full pricing
- ActiveCampaign pricing
- AWeber pricing
- Brevo (formerly Sendinblue) pricing
- Constant Contact pricing
- Drip pricing
- GetResponse pricing
- Kit (formerly ConvertKit) pricing
- Klaviyo pricing
- Mailchimp pricing
- MailerLite pricing
- Moosend pricing
- Omnisend pricing
- Every dated price change, newest first
- Compare all email marketing tools
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