Best email marketing software, compared
Quick verdict
As of 2026-07-05, the best overall email marketing tool we compare is Brevo (formerly Sendinblue) — 74/100 on our ToolFit Score (pricing, features, fit, integrations, and review sentiment combined). It's also the cheapest tool on this page, at $9/mo. 7 of the 12 tools on this page offer a free plan.
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All 12 email marketing tools, compared
Prices checked| Tool | Free plan | Starts at | Priced options | Integrations | Best for | Visit site |
|---|---|---|---|---|---|---|
| Brevo (formerly Sendinblue) Top pick | ✓ | $9/mo | 3 | 150+ native (+ Zapier/Make) | small business ecommerce / online stores B2B / SaaS | Visit site → |
| Moosend | ✗ | $9/mo | 1 | — | small business ecommerce / online stores creators & bloggers solopreneurs & beginners | Visit site → |
| Mailchimp | ✓ | $13/mo | 3 | 300+ | small business ecommerce / online stores | Visit site → |
| MailerLite | ✓ | $12/mo | 2 | 130+ native (Zapier bridges 5,000+) | small business creators & bloggers solopreneurs & beginners | Visit site → |
| Constant Contact | ✗ | $12/mo | 3 | 300+ | small business nonprofits events | Visit site → |
| AWeber | ✗ | $15/mo | 3 | hundreds (~750+ cited via native + Zapier) | small business creators & bloggers solopreneurs & beginners | Visit site → |
| GetResponse | ✓ | $19/mo | 3 | 170+ | small business ecommerce / online stores course creators | Visit site → |
| ActiveCampaign | ✗ | $19/mo | 4 | 1,000+ | ecommerce / online stores agencies B2B / SaaS | Visit site → |
| Omnisend | ✓ | $16/mo | 2 | 200+ | ecommerce / online stores | Visit site → |
| Klaviyo | ✓ | $20/mo | 1 | 350+ | ecommerce / online stores | Visit site → |
| Kit (formerly ConvertKit) | ✓ | $39/mo | 2 | 100+ | creators & bloggers course creators coaches | Visit site → |
| Drip | ✗ | $39/mo | 1 | 50+ (some sources 200+) | ecommerce / online stores | Visit site → |
Across the 12 email marketing tools we track, entry prices range from $9/mo to $39/mo, with a median of $15.50/mo. 7 of 12 email marketing tools include a free plan.
Sources: brevo.com/pricing, verified · moosend.com/pricing, verified · constantcontact.com/pricing, verified · mailerlite.com/pricing, verified · mailchimp.com/pricing/marketing, verified · aweber.com/pricing.htm, verified · omnisend.com/pricing, verified · activecampaign.com/pricing, verified · getresponse.com/pricing, verified · klaviyo.com/pricing, verified · drip.com/pricing, verified · kit.com/pricing, verified
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Go deeper on email marketing
Every comparison, pricing guide, and head-to-head we maintain — each built from the same dated dataset as the table above.
Best for your niche
By business type
- email marketing for small business
- email marketing for nonprofits
- email marketing for restaurants
- email marketing for real estate agents
- email marketing for ecommerce & online stores
- email marketing for creators & bloggers
- email marketing for course creators
- email marketing for coaches
- email marketing for solopreneurs & beginners
- email marketing for agencies
- email marketing for B2B & SaaS
- email marketing for events
Head-to-head
- Mailchimp vs MailerLite
- Mailchimp vs Constant Contact
- Mailchimp vs Brevo (formerly Sendinblue)
- Mailchimp vs ActiveCampaign
- Mailchimp vs GetResponse
- Mailchimp vs Kit (formerly ConvertKit)
- Mailchimp vs AWeber
- Mailchimp vs Klaviyo
- Mailchimp vs Omnisend
- Mailchimp vs Moosend
- Klaviyo vs Omnisend
- Klaviyo vs ActiveCampaign
- Klaviyo vs Brevo (formerly Sendinblue)
- Klaviyo vs Drip
- Klaviyo vs GetResponse
- Constant Contact vs Brevo (formerly Sendinblue)
- Constant Contact vs GetResponse
- Constant Contact vs AWeber
- Constant Contact vs MailerLite
- Constant Contact vs Kit (formerly ConvertKit)
- ActiveCampaign vs GetResponse
- ActiveCampaign vs Brevo (formerly Sendinblue)
- ActiveCampaign vs Drip
- ActiveCampaign vs Omnisend
- ActiveCampaign vs Kit (formerly ConvertKit)
- Kit (formerly ConvertKit) vs MailerLite
- Kit (formerly ConvertKit) vs AWeber
- Kit (formerly ConvertKit) vs GetResponse
- MailerLite vs Brevo (formerly Sendinblue)
- MailerLite vs Moosend
- MailerLite vs AWeber
- MailerLite vs GetResponse
- MailerLite vs Omnisend
- Brevo (formerly Sendinblue) vs GetResponse
- Brevo (formerly Sendinblue) vs Omnisend
- Brevo (formerly Sendinblue) vs Moosend
- GetResponse vs AWeber
- GetResponse vs Moosend
- Omnisend vs Drip
- AWeber vs Moosend
Pricing guides
Alternatives guides
- Brevo (formerly Sendinblue) alternatives
- Moosend alternatives
- Constant Contact alternatives
- MailerLite alternatives
- Mailchimp alternatives
- AWeber alternatives
- Omnisend alternatives
- ActiveCampaign alternatives
- GetResponse alternatives
- Klaviyo alternatives
- Drip alternatives
- Kit (formerly ConvertKit) alternatives