ActiveCampaign vs Omnisend
Quick verdict
As of 2026-07-05, Omnisend is the cheaper email marketing tool, starting at $16/mo versus ActiveCampaign at $19/mo. That's $3/mo less on the entry option. Omnisend has a free plan; ActiveCampaign does not. ActiveCampaign has 4 priced options; Omnisend has 2 priced options.
ActiveCampaign starts at $19/mo and has no free plan. Omnisend starts at $16/mo and has a free plan.
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Against the $15.50/mo median entry price across the 12 tools we track, ActiveCampaign's $19/mo is 23% above and Omnisend's $16/mo is 3% above. 7 of 12 email marketing tools include a free plan.
| ActiveCampaign | Omnisend | |
|---|---|---|
| Starts at | $19/mo | $16/mo |
| Free plan | ✗ | ✓ |
| Priced options | 4 | 2 |
| Pricing model | per contacts | per contacts |
| Automation | ✓ | ✓ |
| CRM | Sales CRM/pipeline is a paid add-on (~$68/mo) | ✓ |
| SMS | Paid add-on (SMS credits) | ✓ |
| Ecommerce | Deep: abandoned cart, catalogs, revenue attribution; Shopify/Square/WooCommerce/BigCommerce | Deep: cart/browse abandonment, post-purchase/win-back, product picker, revenue attribution, lifecycle map, ad audience sync |
| Entry plan limit | from 1,000 contacts (caps 25k) | from 500 contacts (max 150,000) |
| Integrations | 1,000+ | 200+ |
| Visit site | Visit site → | Visit site → |
Sources: activecampaign.com/pricing, verified · omnisend.com/pricing, verified
ActiveCampaign — pros & cons
Pros
- Most powerful automation & segmentation here
- Predictive AI ahead of peers
- Optional integrated sales CRM
- Largest integration ecosystem
Cons
- No free plan (14-day trial)
- Real cost balloons with add-ons (CRM, SMS, reporting, users)
- Steeper learning curve
- Starter heavily limited
Omnisend — pros & cons
Pros
- Purpose-built for ecommerce with deep store integration + pre-built revenue flows
- True omnichannel in one builder
- Generous full-featured free plan (<250 contacts)
- Strong segmentation/lifecycle/AI
Cons
- Contact-based pricing scales up quickly (~$120+/mo at 10k)
- SMS now Pro-only for new signups + billed separately
- Not for non-ecommerce/B2B
- No webinars; free-plan branding
ToolFit Score: ActiveCampaign
ActiveCampaign scores 55/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 8.23/24 | entry $19/mo is 23% above the $15.5/mo category median. |
| Feature breadth | 16.67/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (4 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 15/12 | lists 1,000+ integrations. |
| Free-tier availability | 0/8 | has no free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
ToolFit Score: Omnisend
Omnisend scores 54/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 14.03/24 | entry $16/mo is 3% above the $15.5/mo category median. |
| Feature breadth | 19.44/20 | supports 6 of the 9 feature flags the ToolFit Score tracks natively (2 more on a higher tier). |
| Best-for coverage | 5/16 | tagged as a best fit for 1 use case. |
| Integrations | 6/12 | lists 200+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
Frequently asked questions
Is ActiveCampaign or Omnisend cheaper?
Omnisend is cheaper to start. ActiveCampaign begins at $19/mo and Omnisend at $16/mo, a gap of $3/mo. Both usually bill less on an annual plan, so weigh yearly pricing before deciding. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Does ActiveCampaign or Omnisend have a free plan?
ActiveCampaign has no free plan and Omnisend has a free plan. So Omnisend is the one to try first if a free plan is a must-have for you. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Which has more features, ActiveCampaign or Omnisend?
ActiveCampaign supports 2 of the 5 features we compare on this page and Omnisend supports 4, so Omnisend covers more out of the box. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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