Best email marketing software for B2B / SaaS
Quick verdict
As of 2026-07-08, our top email marketing pick for B2B / SaaS is Brevo (formerly Sendinblue). It starts at $9/mo and has a free plan. It stands out for send-based pricing cheap for large infrequently-emailed lists. We compared 2 tools that fit B2B / SaaS.
We compared 2 tools that fit B2B / SaaS. Our top value pick is Brevo (formerly Sendinblue) — Brevo (formerly Sendinblue) starts at $9/mo and has a free plan.
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At $9/mo across 4 plans, Brevo (formerly Sendinblue)'s entry price is 42% below the $15.5/mo median across the 12 email marketing tools we compare. 8 of 12 email marketing tools include a free plan.
| Tool | Free plan | Starts at | Paid plans | Integrations | Best for | Visit site |
|---|---|---|---|---|---|---|
| Brevo (formerly Sendinblue) | ✓ | $9/mo | 2 | 150+ native (+ Zapier/Make) | small business ecommerce / online stores B2B / SaaS | Visit site → |
| ActiveCampaign | ✗ | $19/mo | 4 | 1,000+ | ecommerce / online stores agencies B2B / SaaS | Visit site → |
Sources: brevo.com/pricing, verified · activecampaign.com/pricing, verified
Why Brevo (formerly Sendinblue)
- Send-based pricing cheap for large infrequently-emailed lists
- Genuine all-in-one incl. SMS/WhatsApp/CRM
- Strong transactional/SMTP heritage
- Built-in free CRM
Frequently asked questions
What is the best email marketing tool for B2B / SaaS?
Our top pick for B2B / SaaS is Brevo (formerly Sendinblue). It starts at $9/mo and includes a free plan, and we rank it first among the 2 email marketing tools that fit B2B / SaaS on price and the features B2B / SaaS teams rely on most.
Is there a free email marketing option for B2B / SaaS?
Yes. 1 of the 2 email marketing tools we recommend for B2B / SaaS offer a free plan, including Brevo (formerly Sendinblue). A free plan is a low-risk way to trial B2B / SaaS email marketing before committing to a paid tier as your list grows.
How much do email marketing tools for B2B / SaaS cost?
Email marketing tools for B2B / SaaS range from $9/mo to $19/mo on their entry paid plans. The most affordable pick that fits B2B / SaaS is Brevo (formerly Sendinblue) at $9/mo, and most bill cheaper on an annual plan than month to month.
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