Brevo (formerly Sendinblue) vs Moosend
Quick verdict
As of 2026-07-05, Brevo (formerly Sendinblue) starts at $9/mo and Moosend starts at $9/mo. Brevo (formerly Sendinblue) has a free plan; Moosend does not. Brevo (formerly Sendinblue) has 3 priced options; Moosend has 1 priced option. Brevo (formerly Sendinblue) includes native SMS; Moosend does not.
Brevo (formerly Sendinblue) starts at $9/mo and has a free plan. Moosend starts at $9/mo and has no free plan.
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Against the $15.50/mo median entry price across the 12 tools we track, Brevo (formerly Sendinblue)'s $9/mo is 42% below and Moosend's $9/mo is 42% below. 7 of 12 email marketing tools include a free plan.
| Brevo (formerly Sendinblue) | Moosend | |
|---|---|---|
| Starts at | $9/mo | $9/mo |
| Free plan | ✓ | ✗ |
| Priced options | 3 | 1 |
| Pricing model | per emails sent (NOT per contacts) — cheap for large lists emailed infrequently, pricier for small lists emailed often | per contacts |
| Automation | ✓ | ✓ |
| CRM | Built-in CRM (deals, stages, tasks), free to start | ✗ |
| SMS | ✓ | ✗ |
| Ecommerce | Deep integrations (Shopify/WooCommerce/BigCommerce), product segmentation, abandoned-cart, transactional | Abandoned cart, product recs, onsite tracking; native WooCommerce/Magento (no native Shopify — Zapier) |
| Entry plan limit | 5,000 emails/mo base | from 500 contacts (max 1,000,000) |
| Integrations | 150+ native (+ Zapier/Make) | — |
| Visit site | Visit site → | Visit site → |
Sources: brevo.com/pricing, verified · moosend.com/pricing, verified
Brevo (formerly Sendinblue) — pros & cons
Pros
- Send-based pricing cheap for large infrequently-emailed lists
- Genuine all-in-one incl. SMS/WhatsApp/CRM
- Strong transactional/SMTP heritage
- Built-in free CRM
Cons
- 300/day free cap restrictive for active senders
- Automation/A-B/landing pages need Standard tier
- Logo removal & seats are paid add-ons
- Basic landing pages/reporting; no webinars
Moosend — pros & cons
Pros
- Very low entry ($9/mo) with unlimited sends
- Generous 30-day trial, no card
- Strong automation/landing pages for the price
- AI tools + transactional included
Cons
- No permanent free tier
- Email-only (no SMS/WhatsApp/push)
- No CRM
- No native Shopify (Zapier workaround)
ToolFit Score: Brevo (formerly Sendinblue)
Brevo (formerly Sendinblue) scores 74/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 27.58/24 | entry $9/mo is 42% below the $15.5/mo category median. |
| Feature breadth | 16.67/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (4 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 4.5/12 | lists 150+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
ToolFit Score: Moosend
Moosend scores 72/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 32.45/24 | entry $9/mo is 42% below the $15.5/mo category median. |
| Feature breadth | 16.34/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (2 more on a higher tier). |
| Best-for coverage | 23.53/16 | tagged as a best fit for 4 use cases. |
| Integrations | — | no published integration count. |
| Free-tier availability | 0/8 | has no free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
Frequently asked questions
Is Brevo (formerly Sendinblue) or Moosend cheaper?
Brevo (formerly Sendinblue) and Moosend both start at $9/mo, so neither is cheaper to begin with. The better value depends on your list size and which features you actually use — and annual billing can tip the balance either way.
Does Brevo (formerly Sendinblue) or Moosend have a free plan?
Brevo (formerly Sendinblue) has a free plan and Moosend has no free plan. So Brevo (formerly Sendinblue) is the one to try first if a free plan is a must-have for you. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Which has more features, Brevo (formerly Sendinblue) or Moosend?
Brevo (formerly Sendinblue) supports 2 of the 5 features we compare on this page and Moosend supports 2, so the two are evenly matched on breadth. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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