Brevo (formerly Sendinblue) vs Omnisend
Quick verdict
As of 2026-07-05, Brevo (formerly Sendinblue) is the cheaper email marketing tool, starting at $9/mo versus Omnisend at $16/mo. That's $7/mo less on the entry option. Both offer a free plan. Brevo (formerly Sendinblue) has 3 priced options; Omnisend has 2 priced options.
Brevo (formerly Sendinblue) starts at $9/mo and has a free plan. Omnisend starts at $16/mo and has a free plan.
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Against the $15.50/mo median entry price across the 12 tools we track, Brevo (formerly Sendinblue)'s $9/mo is 42% below and Omnisend's $16/mo is 3% above. 7 of 12 email marketing tools include a free plan.
| Brevo (formerly Sendinblue) | Omnisend | |
|---|---|---|
| Starts at | $9/mo | $16/mo |
| Free plan | ✓ | ✓ |
| Priced options | 3 | 2 |
| Pricing model | per emails sent (NOT per contacts) — cheap for large lists emailed infrequently, pricier for small lists emailed often | per contacts |
| Automation | ✓ | ✓ |
| CRM | Built-in CRM (deals, stages, tasks), free to start | ✓ |
| SMS | ✓ | ✓ |
| Ecommerce | Deep integrations (Shopify/WooCommerce/BigCommerce), product segmentation, abandoned-cart, transactional | Deep: cart/browse abandonment, post-purchase/win-back, product picker, revenue attribution, lifecycle map, ad audience sync |
| Entry plan limit | 5,000 emails/mo base | from 500 contacts (max 150,000) |
| Integrations | 150+ native (+ Zapier/Make) | 200+ |
| Visit site | Visit site → | Visit site → |
Sources: brevo.com/pricing, verified · omnisend.com/pricing, verified
Brevo (formerly Sendinblue) — pros & cons
Pros
- Send-based pricing cheap for large infrequently-emailed lists
- Genuine all-in-one incl. SMS/WhatsApp/CRM
- Strong transactional/SMTP heritage
- Built-in free CRM
Cons
- 300/day free cap restrictive for active senders
- Automation/A-B/landing pages need Standard tier
- Logo removal & seats are paid add-ons
- Basic landing pages/reporting; no webinars
Omnisend — pros & cons
Pros
- Purpose-built for ecommerce with deep store integration + pre-built revenue flows
- True omnichannel in one builder
- Generous full-featured free plan (<250 contacts)
- Strong segmentation/lifecycle/AI
Cons
- Contact-based pricing scales up quickly (~$120+/mo at 10k)
- SMS now Pro-only for new signups + billed separately
- Not for non-ecommerce/B2B
- No webinars; free-plan branding
ToolFit Score: Brevo (formerly Sendinblue)
Brevo (formerly Sendinblue) scores 74/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 27.58/24 | entry $9/mo is 42% below the $15.5/mo category median. |
| Feature breadth | 16.67/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (4 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 4.5/12 | lists 150+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
ToolFit Score: Omnisend
Omnisend scores 54/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 14.03/24 | entry $16/mo is 3% above the $15.5/mo category median. |
| Feature breadth | 19.44/20 | supports 6 of the 9 feature flags the ToolFit Score tracks natively (2 more on a higher tier). |
| Best-for coverage | 5/16 | tagged as a best fit for 1 use case. |
| Integrations | 6/12 | lists 200+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
Frequently asked questions
Is Brevo (formerly Sendinblue) or Omnisend cheaper?
Brevo (formerly Sendinblue) is cheaper to start. Brevo (formerly Sendinblue) begins at $9/mo and Omnisend at $16/mo, a gap of $7/mo. Both usually bill less on an annual plan, so weigh yearly pricing before deciding. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Does Brevo (formerly Sendinblue) or Omnisend have a free plan?
Brevo (formerly Sendinblue) has a free plan and Omnisend has a free plan. Both let you start for free, so you can trial each before paying for higher limits. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Which has more features, Brevo (formerly Sendinblue) or Omnisend?
Brevo (formerly Sendinblue) supports 2 of the 5 features we compare on this page and Omnisend supports 4, so Omnisend covers more out of the box. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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