Constant Contact vs Kit (formerly ConvertKit)
Quick verdict
As of 2026-07-08, Constant Contact is the cheaper email marketing tool, starting at $12/mo versus Kit (formerly ConvertKit) at $33/mo. That's $21/mo less on the entry plan. Kit (formerly ConvertKit) has a free plan; Constant Contact does not. Constant Contact has 3 plans; Kit (formerly ConvertKit) has 3 plans.
Constant Contact starts at $12/mo and has no free plan. Kit (formerly ConvertKit) starts at $33/mo and has a free plan.
ToolFit may earn a commission when you sign up through some links on this page, at no extra cost to you. This never affects our rankings — those come straight from the dataset. Full affiliate disclosure.
Against the $15.5/mo median entry price across the 12 tools we track, Constant Contact's $12/mo is 23% below and Kit (formerly ConvertKit)'s $33/mo is 113% above. 8 of 12 email marketing tools include a free plan.
| Constant Contact | Kit (formerly ConvertKit) | |
|---|---|---|
| Starts at | $12/mo | $33/mo |
| Free plan | ✗ | ✓ |
| Paid plans | 3 | 2 |
| Pricing model | per contacts | per contacts |
| Automation | ✓ | ✓ |
| CRM | ✓ | ✗ |
| SMS | Included on Premium; ~$10/mo add-on lower tiers | ✗ |
| Ecommerce | Basic — Shopify contact import, abandoned cart on Standard+ | Sell digital products & paid subscriptions natively (~0.6% + processing); not a full store |
| Entry plan limit | up to 500 contacts | 1,000 subscribers |
| Integrations | 300+ | 100+ |
| Visit site | Visit site → | Visit site → |
Sources: constantcontact.com/pricing, verified · kit.com/pricing, verified
Constant Contact — pros & cons
Pros
- Very easy to use
- Strong phone/live support on all plans
- Built-in event registration & surveys
- Large integration ecosystem
Cons
- No free tier
- Pricing rises steeply with contacts
- Weaker automation than ActiveCampaign
- SMS gated to Premium
Kit (formerly ConvertKit) — pros & cons
Pros
- Best-in-class for creators (tagging, automation, audience-first)
- Very generous free plan (10,000 subs)
- Native digital-product & subscription sales
- Creator Network organic growth
Cons
- No native SMS (integration only)
- No CRM/webinars
- Not ideal for traditional ecommerce
- Pricey as subscribers grow
Frequently asked questions
Is Constant Contact or Kit (formerly ConvertKit) cheaper?
Constant Contact is cheaper to start. Constant Contact begins at $12/mo and Kit (formerly ConvertKit) at $33/mo on their entry paid plans, a gap of $21/mo per month. Both usually bill less on an annual plan, so weigh yearly pricing before deciding.
Does Constant Contact or Kit (formerly ConvertKit) have a free plan?
Constant Contact has no free plan and Kit (formerly ConvertKit) has a free plan. So Kit (formerly ConvertKit) is the one to try first if a free plan is a must-have for you. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-08.
Which has more features, Constant Contact or Kit (formerly ConvertKit)?
Constant Contact supports 3 of the 5 core features we compare and Kit (formerly ConvertKit) supports 2, so Constant Contact covers more out of the box. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
Get notified when prices change
We track email-marketing pricing daily. Get an email the moment a tool's price changes — no spam, unsubscribe anytime.