Constant Contact vs MailerLite
Quick verdict
As of 2026-07-05, Constant Contact starts at $12/mo and MailerLite starts at $12/mo. MailerLite has a free plan; Constant Contact does not. Constant Contact has 3 priced options; MailerLite has 2 priced options. Constant Contact includes a built-in CRM; MailerLite does not.
Constant Contact starts at $12/mo and has no free plan. MailerLite starts at $12/mo and has a free plan.
ToolFit may earn a commission when you sign up through some links on this page, at no extra cost to you. This never affects our rankings — those come straight from the dataset. Full affiliate disclosure.
Against the $15.50/mo median entry price across the 12 tools we track, Constant Contact's $12/mo is 23% below and MailerLite's $12/mo is 23% below. 7 of 12 email marketing tools include a free plan.
| Constant Contact | MailerLite | |
|---|---|---|
| Starts at | $12/mo | $12/mo |
| Free plan | ✗ | ✓ |
| Priced options | 3 | 2 |
| Pricing model | per contacts | per contacts |
| Automation | ✓ | ✓ |
| CRM | ✓ | ✗ |
| SMS | Included on Premium; ~$10/mo add-on lower tiers | ✗ |
| Ecommerce | Basic — Shopify contact import, abandoned cart on Standard+ | Sell digital products & subscriptions; Shopify/WooCommerce/Stripe; product blocks; revenue tracking |
| Entry plan limit | up to 500 contacts | from 500 contacts (max 200,000) |
| Integrations | 300+ | 130+ native (Zapier bridges 5,000+) |
| Visit site | Visit site → | Visit site → |
Sources: constantcontact.com/pricing, verified · mailerlite.com/pricing, verified
Constant Contact — pros & cons
Pros
- Very easy to use
- Strong phone/live support on all plans
- Built-in event registration & surveys
- Large integration ecosystem
Cons
- No free tier
- Pricing rises steeply with contacts
- Weaker automation than ActiveCampaign
- SMS gated to Premium
MailerLite — pros & cons
Pros
- Excellent price-to-feature ratio (from $12/mo)
- Modern intuitive UI, useful free plan
- Website builder, landing pages, digital-product sales
- Custom HTML + drag-drop editors
Cons
- No native SMS
- No CRM/webinars
- Free plan capped at only 250 subs
- Strict manual account approval delays onboarding
ToolFit Score: Constant Contact
Constant Contact scores 64/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 21.77/24 | entry $12/mo is 23% below the $15.5/mo category median. |
| Feature breadth | 18.06/20 | supports 5 of the 9 feature flags the ToolFit Score tracks natively (3 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 9/12 | lists 300+ integrations. |
| Free-tier availability | 0/8 | has no free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
ToolFit Score: MailerLite
MailerLite scores 65/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 21.77/24 | entry $12/mo is 23% below the $15.5/mo category median. |
| Feature breadth | 13.89/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (2 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 3.9/12 | lists 130+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
Frequently asked questions
Is Constant Contact or MailerLite cheaper?
Constant Contact and MailerLite both start at $12/mo, so neither is cheaper to begin with. The better value depends on your list size and which features you actually use — and annual billing can tip the balance either way. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Does Constant Contact or MailerLite have a free plan?
Constant Contact has no free plan and MailerLite has a free plan. So MailerLite is the one to try first if a free plan is a must-have for you. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Which has more features, Constant Contact or MailerLite?
Constant Contact supports 3 of the 5 features we compare on this page and MailerLite supports 2, so Constant Contact covers more out of the box. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
Get notified when prices change
We track email marketing pricing daily. Get an email the moment a tool's price changes — no spam, unsubscribe anytime.