Constant Contact vs MailerLite
Quick verdict
As of 2026-07-08, Constant Contact starts at $12/mo and MailerLite at $12/mo. MailerLite has a free plan; Constant Contact does not. Constant Contact has 3 plans; MailerLite has 4 plans. Constant Contact includes a built-in CRM; MailerLite does not. Constant Contact's entry plan covers up to 500 contacts; MailerLite's covers from 500 subscribers.
Constant Contact starts at $12/mo and has no free plan. MailerLite starts at $12/mo and has a free plan.
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Against the $15.5/mo median entry price across the 12 tools we track, Constant Contact's $12/mo is 23% below and MailerLite's $12/mo is 23% below. 8 of 12 email marketing tools include a free plan.
| Constant Contact | MailerLite | |
|---|---|---|
| Starts at | $12/mo | $12/mo |
| Free plan | ✗ | ✓ |
| Paid plans | 3 | 2 |
| Pricing model | per contacts | per contacts |
| Automation | ✓ | ✓ |
| CRM | ✓ | ✗ |
| SMS | Included on Premium; ~$10/mo add-on lower tiers | ✗ |
| Ecommerce | Basic — Shopify contact import, abandoned cart on Standard+ | Sell digital products & subscriptions; Shopify/WooCommerce/Stripe; product blocks; revenue tracking |
| Entry plan limit | up to 500 contacts | from 500 subscribers |
| Integrations | 300+ | 130+ native (Zapier bridges 5,000+) |
| Visit site | Visit site → | Visit site → |
Sources: constantcontact.com/pricing, verified · mailerlite.com/pricing, verified
Constant Contact — pros & cons
Pros
- Very easy to use
- Strong phone/live support on all plans
- Built-in event registration & surveys
- Large integration ecosystem
Cons
- No free tier
- Pricing rises steeply with contacts
- Weaker automation than ActiveCampaign
- SMS gated to Premium
MailerLite — pros & cons
Pros
- Excellent price-to-feature ratio (from $12/mo)
- Modern intuitive UI, useful free plan
- Website builder, landing pages, digital-product sales
- Custom HTML + drag-drop editors
Cons
- No native SMS
- No CRM/webinars
- Free plan capped at only 250 subs
- Strict manual account approval delays onboarding
Frequently asked questions
Is Constant Contact or MailerLite cheaper?
Constant Contact and MailerLite both start at $12/mo on their entry paid plans, so neither is cheaper to begin with. The better value depends on your list size and which features you actually use — and annual billing can tip the balance either way.
Does Constant Contact or MailerLite have a free plan?
Constant Contact has no free plan and MailerLite has a free plan. So MailerLite is the one to try first if a free plan is a must-have for you. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-08.
Which has more features, Constant Contact or MailerLite?
Constant Contact supports 3 of the 5 core features we compare and MailerLite supports 2, so Constant Contact covers more out of the box. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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