Kit (formerly ConvertKit) vs AWeber
Quick verdict
As of 2026-07-08, AWeber is the cheaper email marketing tool, starting at $15/mo versus Kit (formerly ConvertKit) at $33/mo. That's $18/mo less on the entry plan. Both offer a free plan. Kit (formerly ConvertKit) has 3 plans; AWeber has 4 plans.
Kit (formerly ConvertKit) starts at $33/mo and has a free plan. AWeber starts at $15/mo and has a free plan.
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Against the $15.5/mo median entry price across the 12 tools we track, Kit (formerly ConvertKit)'s $33/mo is 113% above and AWeber's $15/mo is 3% below. 8 of 12 email marketing tools include a free plan.
| Kit (formerly ConvertKit) | AWeber | |
|---|---|---|
| Starts at | $33/mo | $15/mo |
| Free plan | ✓ | ✓ |
| Paid plans | 2 | 3 |
| Pricing model | per contacts | per contacts |
| Automation | ✓ | ✓ |
| CRM | ✗ | ✗ |
| SMS | ✗ | ✗ |
| Ecommerce | Sell digital products & paid subscriptions natively (~0.6% + processing); not a full store | Sell via Stripe; dynamic product content. No deep cart recovery. |
| Entry plan limit | 1,000 subscribers | from 500 subscribers |
| Integrations | 100+ | hundreds (~750+ cited via native + Zapier) |
| Visit site | Visit site → | Visit site → |
Sources: kit.com/pricing, verified · aweber.com/pricing.htm, verified
Kit (formerly ConvertKit) — pros & cons
Pros
- Best-in-class for creators (tagging, automation, audience-first)
- Very generous free plan (10,000 subs)
- Native digital-product & subscription sales
- Creator Network organic growth
Cons
- No native SMS (integration only)
- No CRM/webinars
- Not ideal for traditional ecommerce
- Pricey as subscribers grow
AWeber — pros & cons
Pros
- Most generous truly-free plan (500 subs)
- Beginner-friendly, strong 24/7 support
- Solid deliverability track record
- Canva in editor
Cons
- No native SMS/webinars
- Basic automation vs ActiveCampaign/GetResponse
- No real CRM
- Dated interface
Frequently asked questions
Is Kit (formerly ConvertKit) or AWeber cheaper?
AWeber is cheaper to start. Kit (formerly ConvertKit) begins at $33/mo and AWeber at $15/mo on their entry paid plans, a gap of $18/mo per month. Both usually bill less on an annual plan, so weigh yearly pricing before deciding.
Does Kit (formerly ConvertKit) or AWeber have a free plan?
Kit (formerly ConvertKit) has a free plan and AWeber has a free plan. Both let you start for free, so you can trial each before paying for higher limits. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-08.
Which has more features, Kit (formerly ConvertKit) or AWeber?
Kit (formerly ConvertKit) supports 2 of the 5 core features we compare and AWeber supports 2, so the two are evenly matched on breadth. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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