Kit (formerly ConvertKit) vs AWeber
Quick verdict
As of 2026-07-05, AWeber is the cheaper email marketing tool, starting at $15/mo versus Kit (formerly ConvertKit) at $39/mo. That's $24/mo less on the entry option. Kit (formerly ConvertKit) has a free plan; AWeber does not. Kit (formerly ConvertKit) has 2 priced options; AWeber has 3 priced options.
Kit (formerly ConvertKit) starts at $39/mo and has a free plan. AWeber starts at $15/mo and has no free plan.
ToolFit may earn a commission when you sign up through some links on this page, at no extra cost to you. This never affects our rankings — those come straight from the dataset. Full affiliate disclosure.
Against the $15.50/mo median entry price across the 12 tools we track, Kit (formerly ConvertKit)'s $39/mo is 152% above and AWeber's $15/mo is 3% below. 7 of 12 email marketing tools include a free plan.
| Kit (formerly ConvertKit) | AWeber | |
|---|---|---|
| Starts at | $39/mo | $15/mo |
| Free plan | ✓ | ✗ |
| Priced options | 2 | 3 |
| Pricing model | per contacts | per contacts |
| Automation | ✓ | ✓ |
| CRM | ✗ | ✗ |
| SMS | ✗ | ✗ |
| Ecommerce | Sell digital products & paid subscriptions natively (~0.6% + processing); not a full store | Sell via Stripe; dynamic product content. No deep cart recovery. |
| Entry plan limit | from 1,000 contacts | from 500 contacts (max 150,000) |
| Integrations | 100+ | hundreds (~750+ cited via native + Zapier) |
| Visit site | Visit site → | Visit site → |
Sources: kit.com/pricing, verified · aweber.com/pricing.htm, verified
Kit (formerly ConvertKit) — pros & cons
Pros
- Best-in-class for creators (tagging, automation, audience-first)
- Very generous free plan (10,000 subs)
- Native digital-product & subscription sales
- Creator Network organic growth
Cons
- No native SMS (integration only)
- No CRM/webinars
- Not ideal for traditional ecommerce
- Pricey as subscribers grow
AWeber — pros & cons
Pros
- Free 14-day trial to try paid plans (no card required)
- Beginner-friendly, strong 24/7 support
- Solid deliverability track record
- Canva in editor
Cons
- No permanent free plan (14-day trial only, confirmed 2026-07-16)
- No native SMS/webinars
- Basic automation vs ActiveCampaign/GetResponse
- No real CRM
ToolFit Score: Kit (formerly ConvertKit)
Kit (formerly ConvertKit) scores 42/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 0/24 | entry $39/mo is 152% above the $15.5/mo category median. |
| Feature breadth | 13.89/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (2 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 3/12 | lists 100+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
ToolFit Score: AWeber
AWeber scores 60/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 15.97/24 | entry $15/mo is 3% below the $15.5/mo category median. |
| Feature breadth | 13.89/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (2 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 15/12 | lists 750+ integrations. |
| Free-tier availability | 0/8 | has no free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
Frequently asked questions
Is Kit (formerly ConvertKit) or AWeber cheaper?
AWeber is cheaper to start. Kit (formerly ConvertKit) begins at $39/mo and AWeber at $15/mo, a gap of $24/mo. Both usually bill less on an annual plan, so weigh yearly pricing before deciding. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Does Kit (formerly ConvertKit) or AWeber have a free plan?
Kit (formerly ConvertKit) has a free plan and AWeber has no free plan. So Kit (formerly ConvertKit) is the one to try first if a free plan is a must-have for you. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Which has more features, Kit (formerly ConvertKit) or AWeber?
Kit (formerly ConvertKit) supports 2 of the 5 features we compare on this page and AWeber supports 2, so the two are evenly matched on breadth. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
Get notified when prices change
We track email marketing pricing daily. Get an email the moment a tool's price changes — no spam, unsubscribe anytime.