Kit (formerly ConvertKit) vs GetResponse
Quick verdict
As of 2026-07-05, GetResponse is the cheaper email marketing tool, starting at $19/mo versus Kit (formerly ConvertKit) at $39/mo. That's $20/mo less on the entry option. Both offer a free plan. Kit (formerly ConvertKit) has 2 priced options; GetResponse has 3 priced options.
Kit (formerly ConvertKit) starts at $39/mo and has a free plan. GetResponse starts at $19/mo and has a free plan.
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Against the $15.50/mo median entry price across the 12 tools we track, Kit (formerly ConvertKit)'s $39/mo is 152% above and GetResponse's $19/mo is 23% above. 7 of 12 email marketing tools include a free plan.
| Kit (formerly ConvertKit) | GetResponse | |
|---|---|---|
| Starts at | $39/mo | $19/mo |
| Free plan | ✓ | ✓ |
| Priced options | 2 | 3 |
| Pricing model | per contacts | per contacts |
| Automation | ✓ | ✓ |
| CRM | ✗ | ✗ |
| SMS | ✗ | Enterprise/MAX only |
| Ecommerce | Sell digital products & paid subscriptions natively (~0.6% + processing); not a full store | Abandoned cart, product recs, promo codes, Shopify/WooCommerce/Magento |
| Entry plan limit | from 1,000 contacts | from 1,000 contacts (max 100,000) |
| Integrations | 100+ | 170+ |
| Visit site | Visit site → | Visit site → |
Sources: kit.com/pricing, verified · getresponse.com/pricing, verified
Kit (formerly ConvertKit) — pros & cons
Pros
- Best-in-class for creators (tagging, automation, audience-first)
- Very generous free plan (10,000 subs)
- Native digital-product & subscription sales
- Creator Network organic growth
Cons
- No native SMS (integration only)
- No CRM/webinars
- Not ideal for traditional ecommerce
- Pricey as subscribers grow
GetResponse — pros & cons
Pros
- Genuinely all-in-one (email, automation, pages, webinars, courses)
- Built-in webinars unusual and valuable
- Free plan up to 500 contacts
- Strong funnel tooling
Cons
- SMS/dedicated IP behind custom Enterprise
- Steeper learning curve
- AI capped on Starter
- No true CRM
ToolFit Score: Kit (formerly ConvertKit)
Kit (formerly ConvertKit) scores 42/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 0/24 | entry $39/mo is 152% above the $15.5/mo category median. |
| Feature breadth | 13.89/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (2 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 3/12 | lists 100+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
ToolFit Score: GetResponse
GetResponse scores 56/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 8.23/24 | entry $19/mo is 23% above the $15.5/mo category median. |
| Feature breadth | 18.06/20 | supports 5 of the 9 feature flags the ToolFit Score tracks natively (3 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 5.1/12 | lists 170+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
Frequently asked questions
Is Kit (formerly ConvertKit) or GetResponse cheaper?
GetResponse is cheaper to start. Kit (formerly ConvertKit) begins at $39/mo and GetResponse at $19/mo, a gap of $20/mo. Both usually bill less on an annual plan, so weigh yearly pricing before deciding. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Does Kit (formerly ConvertKit) or GetResponse have a free plan?
Kit (formerly ConvertKit) has a free plan and GetResponse has a free plan. Both let you start for free, so you can trial each before paying for higher limits. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Which has more features, Kit (formerly ConvertKit) or GetResponse?
Kit (formerly ConvertKit) supports 2 of the 5 features we compare on this page and GetResponse supports 2, so the two are evenly matched on breadth. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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