Klaviyo vs ActiveCampaign
Quick verdict
As of 2026-07-08, ActiveCampaign is the cheaper email marketing tool, starting at $19/mo versus Klaviyo at $20/mo. That's $1/mo less on the entry plan. Klaviyo has a free plan; ActiveCampaign does not. Klaviyo has 3 plans; ActiveCampaign has 4 plans.
Klaviyo starts at $20/mo and has a free plan. ActiveCampaign starts at $19/mo and has no free plan.
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Against the $15.5/mo median entry price across the 12 tools we track, Klaviyo's $20/mo is 29% above and ActiveCampaign's $19/mo is 23% above. 8 of 12 email marketing tools include a free plan.
| Klaviyo | ActiveCampaign | |
|---|---|---|
| Starts at | $20/mo | $19/mo |
| Free plan | ✓ | ✗ |
| Paid plans | 2 | 4 |
| Pricing model | per active profile (usage-based; billed on total active profiles since Feb 2025; no annual-billing discount) | per contacts |
| Automation | ✓ | ✓ |
| CRM | B2C CRM / Customer Hub (profiles, predictive analytics, segmentation) | Sales CRM/pipeline is a paid add-on (~$68/mo) |
| SMS | ✓ | Paid add-on (SMS credits) |
| Ecommerce | Ecommerce-first: deep Shopify/BigCommerce/WooCommerce sync, abandoned cart/browse, product feeds, reviews, predictive revenue analytics | Deep: abandoned cart, catalogs, revenue attribution; Shopify/Square/WooCommerce/BigCommerce |
| Entry plan limit | from 251 profiles (usage-based: ~$30 at 1k, ~$100 at 5k, ~$400 at 25k) | from 1,000 contacts (caps 10k) |
| Integrations | 350+ | 1,000+ |
| Visit site | Visit site → | Visit site → |
Sources: klaviyo.com/pricing, verified · activecampaign.com/pricing, verified
Klaviyo — pros & cons
Pros
- Deepest ecommerce data model & predictive analytics
- Native email + SMS + push in one platform
- Powerful segmentation and pre-built ecommerce flows
- Built-in reviews and benchmarks
Cons
- Usage-based pricing scales up steeply with active profiles
- Bills on total active profiles, not just emailed contacts
- No annual-billing discount
- Overkill / expensive for simple newsletters
ActiveCampaign — pros & cons
Pros
- Most powerful automation & segmentation here
- Predictive AI ahead of peers
- Optional integrated sales CRM
- Largest integration ecosystem
Cons
- No free plan (14-day trial)
- Real cost balloons with add-ons (CRM, SMS, reporting, users)
- Steeper learning curve
- Starter heavily limited
Frequently asked questions
Is Klaviyo or ActiveCampaign cheaper?
ActiveCampaign is cheaper to start. Klaviyo begins at $20/mo and ActiveCampaign at $19/mo on their entry paid plans, a gap of $1/mo per month. Both usually bill less on an annual plan, so weigh yearly pricing before deciding. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-08.
Does Klaviyo or ActiveCampaign have a free plan?
Klaviyo has a free plan and ActiveCampaign has no free plan. So Klaviyo is the one to try first if a free plan is a must-have for you. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-08.
Which has more features, Klaviyo or ActiveCampaign?
Klaviyo supports 3 of the 5 core features we compare and ActiveCampaign supports 2, so Klaviyo covers more out of the box. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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