Klaviyo vs ActiveCampaign
Quick verdict
As of 2026-07-05, ActiveCampaign is the cheaper email marketing tool, starting at $19/mo versus Klaviyo at $20/mo. That's $1/mo less on the entry option. Klaviyo has a free plan; ActiveCampaign does not. Klaviyo has 1 priced option; ActiveCampaign has 4 priced options.
Klaviyo starts at $20/mo and has a free plan. ActiveCampaign starts at $19/mo and has no free plan.
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Against the $15.50/mo median entry price across the 12 tools we track, Klaviyo's $20/mo is 29% above and ActiveCampaign's $19/mo is 23% above. 7 of 12 email marketing tools include a free plan.
| Klaviyo | ActiveCampaign | |
|---|---|---|
| Starts at | $20/mo | $19/mo |
| Free plan | ✓ | ✗ |
| Priced options | 1 | 4 |
| Pricing model | per active profile (usage-based plan-builder; SMS/mobile messaging, AI credits, social and reviews are separate opt-in usage-based add-ons, not bundled into the tier price; no annual-billing option published) | per contacts |
| Automation | ✓ | ✓ |
| CRM | B2C CRM / Customer Hub (profiles, predictive analytics, segmentation) | Sales CRM/pipeline is a paid add-on (~$68/mo) |
| SMS | ✓ | Paid add-on (SMS credits) |
| Ecommerce | Ecommerce-first: deep Shopify/BigCommerce/WooCommerce sync, abandoned cart/browse, product feeds, reviews, predictive revenue analytics | Deep: abandoned cart, catalogs, revenue attribution; Shopify/Square/WooCommerce/BigCommerce |
| Entry plan limit | up to 500 active profiles (usage-based; price steps up with profile count, $70/mo at 3,000) | from 1,000 contacts (caps 25k) |
| Integrations | 350+ | 1,000+ |
| Visit site | Visit site → | Visit site → |
Sources: klaviyo.com/pricing, verified · activecampaign.com/pricing, verified
Klaviyo — pros & cons
Pros
- Deepest ecommerce data model & predictive analytics
- Native email + SMS + push in one platform
- Powerful segmentation and pre-built ecommerce flows
- Built-in reviews and benchmarks
Cons
- Usage-based pricing scales up steeply with active profiles
- Bills on total active profiles, not just emailed contacts
- No annual-billing discount
- Overkill / expensive for simple newsletters
ActiveCampaign — pros & cons
Pros
- Most powerful automation & segmentation here
- Predictive AI ahead of peers
- Optional integrated sales CRM
- Largest integration ecosystem
Cons
- No free plan (14-day trial)
- Real cost balloons with add-ons (CRM, SMS, reporting, users)
- Steeper learning curve
- Starter heavily limited
ToolFit Score: Klaviyo
Klaviyo scores 50/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 6.29/24 | entry $20/mo is 29% above the $15.5/mo category median. |
| Feature breadth | 18.06/20 | supports 5 of the 9 feature flags the ToolFit Score tracks natively (3 more on a higher tier). |
| Best-for coverage | 5/16 | tagged as a best fit for 1 use case. |
| Integrations | 10.5/12 | lists 350+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
ToolFit Score: ActiveCampaign
ActiveCampaign scores 55/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 8.23/24 | entry $19/mo is 23% above the $15.5/mo category median. |
| Feature breadth | 16.67/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (4 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 15/12 | lists 1,000+ integrations. |
| Free-tier availability | 0/8 | has no free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
Frequently asked questions
Is Klaviyo or ActiveCampaign cheaper?
ActiveCampaign is cheaper to start. Klaviyo begins at $20/mo and ActiveCampaign at $19/mo, a gap of $1/mo. Both usually bill less on an annual plan, so weigh yearly pricing before deciding. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Does Klaviyo or ActiveCampaign have a free plan?
Klaviyo has a free plan and ActiveCampaign has no free plan. So Klaviyo is the one to try first if a free plan is a must-have for you. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Which has more features, Klaviyo or ActiveCampaign?
Klaviyo supports 3 of the 5 features we compare on this page and ActiveCampaign supports 2, so Klaviyo covers more out of the box. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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