Klaviyo vs Brevo (formerly Sendinblue)
Quick verdict
As of 2026-07-05, Brevo (formerly Sendinblue) is the cheaper email marketing tool, starting at $9/mo versus Klaviyo at $20/mo. That's $11/mo less on the entry option. Both offer a free plan. Klaviyo has 1 priced option; Brevo (formerly Sendinblue) has 3 priced options.
Klaviyo starts at $20/mo and has a free plan. Brevo (formerly Sendinblue) starts at $9/mo and has a free plan.
ToolFit may earn a commission when you sign up through some links on this page, at no extra cost to you. This never affects our rankings — those come straight from the dataset. Full affiliate disclosure.
Against the $15.50/mo median entry price across the 12 tools we track, Klaviyo's $20/mo is 29% above and Brevo (formerly Sendinblue)'s $9/mo is 42% below. 7 of 12 email marketing tools include a free plan.
| Klaviyo | Brevo (formerly Sendinblue) | |
|---|---|---|
| Starts at | $20/mo | $9/mo |
| Free plan | ✓ | ✓ |
| Priced options | 1 | 3 |
| Pricing model | per active profile (usage-based plan-builder; SMS/mobile messaging, AI credits, social and reviews are separate opt-in usage-based add-ons, not bundled into the tier price; no annual-billing option published) | per emails sent (NOT per contacts) — cheap for large lists emailed infrequently, pricier for small lists emailed often |
| Automation | ✓ | ✓ |
| CRM | B2C CRM / Customer Hub (profiles, predictive analytics, segmentation) | Built-in CRM (deals, stages, tasks), free to start |
| SMS | ✓ | ✓ |
| Ecommerce | Ecommerce-first: deep Shopify/BigCommerce/WooCommerce sync, abandoned cart/browse, product feeds, reviews, predictive revenue analytics | Deep integrations (Shopify/WooCommerce/BigCommerce), product segmentation, abandoned-cart, transactional |
| Entry plan limit | up to 500 active profiles (usage-based; price steps up with profile count, $70/mo at 3,000) | 5,000 emails/mo base |
| Integrations | 350+ | 150+ native (+ Zapier/Make) |
| Visit site | Visit site → | Visit site → |
Sources: klaviyo.com/pricing, verified · brevo.com/pricing, verified
Klaviyo — pros & cons
Pros
- Deepest ecommerce data model & predictive analytics
- Native email + SMS + push in one platform
- Powerful segmentation and pre-built ecommerce flows
- Built-in reviews and benchmarks
Cons
- Usage-based pricing scales up steeply with active profiles
- Bills on total active profiles, not just emailed contacts
- No annual-billing discount
- Overkill / expensive for simple newsletters
Brevo (formerly Sendinblue) — pros & cons
Pros
- Send-based pricing cheap for large infrequently-emailed lists
- Genuine all-in-one incl. SMS/WhatsApp/CRM
- Strong transactional/SMTP heritage
- Built-in free CRM
Cons
- 300/day free cap restrictive for active senders
- Automation/A-B/landing pages need Standard tier
- Logo removal & seats are paid add-ons
- Basic landing pages/reporting; no webinars
ToolFit Score: Klaviyo
Klaviyo scores 50/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 6.29/24 | entry $20/mo is 29% above the $15.5/mo category median. |
| Feature breadth | 18.06/20 | supports 5 of the 9 feature flags the ToolFit Score tracks natively (3 more on a higher tier). |
| Best-for coverage | 5/16 | tagged as a best fit for 1 use case. |
| Integrations | 10.5/12 | lists 350+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
ToolFit Score: Brevo (formerly Sendinblue)
Brevo (formerly Sendinblue) scores 74/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 27.58/24 | entry $9/mo is 42% below the $15.5/mo category median. |
| Feature breadth | 16.67/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (4 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 4.5/12 | lists 150+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
Frequently asked questions
Is Klaviyo or Brevo (formerly Sendinblue) cheaper?
Brevo (formerly Sendinblue) is cheaper to start. Klaviyo begins at $20/mo and Brevo (formerly Sendinblue) at $9/mo, a gap of $11/mo. Both usually bill less on an annual plan, so weigh yearly pricing before deciding. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Does Klaviyo or Brevo (formerly Sendinblue) have a free plan?
Klaviyo has a free plan and Brevo (formerly Sendinblue) has a free plan. Both let you start for free, so you can trial each before paying for higher limits. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Which has more features, Klaviyo or Brevo (formerly Sendinblue)?
Klaviyo supports 3 of the 5 features we compare on this page and Brevo (formerly Sendinblue) supports 2, so Klaviyo covers more out of the box. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
Get notified when prices change
We track email marketing pricing daily. Get an email the moment a tool's price changes — no spam, unsubscribe anytime.