Klaviyo vs Brevo (formerly Sendinblue)
Quick verdict
As of 2026-07-08, Brevo (formerly Sendinblue) is the cheaper email marketing tool, starting at $9/mo versus Klaviyo at $20/mo. That's $11/mo less on the entry plan. Both offer a free plan. Klaviyo has 3 plans; Brevo (formerly Sendinblue) has 4 plans.
Klaviyo starts at $20/mo and has a free plan. Brevo (formerly Sendinblue) starts at $9/mo and has a free plan.
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Against the $15.5/mo median entry price across the 12 tools we track, Klaviyo's $20/mo is 29% above and Brevo (formerly Sendinblue)'s $9/mo is 42% below. 8 of 12 email marketing tools include a free plan.
| Klaviyo | Brevo (formerly Sendinblue) | |
|---|---|---|
| Starts at | $20/mo | $9/mo |
| Free plan | ✓ | ✓ |
| Paid plans | 2 | 2 |
| Pricing model | per active profile (usage-based; billed on total active profiles since Feb 2025; no annual-billing discount) | per emails sent (NOT per contacts) — cheap for large lists emailed infrequently, pricier for small lists emailed often |
| Automation | ✓ | ✓ |
| CRM | B2C CRM / Customer Hub (profiles, predictive analytics, segmentation) | Built-in CRM (deals, stages, tasks), free to start |
| SMS | ✓ | ✓ |
| Ecommerce | Ecommerce-first: deep Shopify/BigCommerce/WooCommerce sync, abandoned cart/browse, product feeds, reviews, predictive revenue analytics | Deep integrations (Shopify/WooCommerce/BigCommerce), product segmentation, abandoned-cart, transactional |
| Entry plan limit | from 251 profiles (usage-based: ~$30 at 1k, ~$100 at 5k, ~$400 at 25k) | 5,000 emails/mo base |
| Integrations | 350+ | 150+ native (+ Zapier/Make) |
| Visit site | Visit site → | Visit site → |
Sources: klaviyo.com/pricing, verified · brevo.com/pricing, verified
Klaviyo — pros & cons
Pros
- Deepest ecommerce data model & predictive analytics
- Native email + SMS + push in one platform
- Powerful segmentation and pre-built ecommerce flows
- Built-in reviews and benchmarks
Cons
- Usage-based pricing scales up steeply with active profiles
- Bills on total active profiles, not just emailed contacts
- No annual-billing discount
- Overkill / expensive for simple newsletters
Brevo (formerly Sendinblue) — pros & cons
Pros
- Send-based pricing cheap for large infrequently-emailed lists
- Genuine all-in-one incl. SMS/WhatsApp/CRM
- Strong transactional/SMTP heritage
- Built-in free CRM
Cons
- 300/day free cap restrictive for active senders
- Automation/A-B/landing pages need Business tier
- Logo removal & seats are paid add-ons
- Basic landing pages/reporting; no webinars
Frequently asked questions
Is Klaviyo or Brevo (formerly Sendinblue) cheaper?
Brevo (formerly Sendinblue) is cheaper to start. Klaviyo begins at $20/mo and Brevo (formerly Sendinblue) at $9/mo on their entry paid plans, a gap of $11/mo per month. Both usually bill less on an annual plan, so weigh yearly pricing before deciding.
Does Klaviyo or Brevo (formerly Sendinblue) have a free plan?
Klaviyo has a free plan and Brevo (formerly Sendinblue) has a free plan. Both let you start for free, so you can trial each before paying for higher limits. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-08.
Which has more features, Klaviyo or Brevo (formerly Sendinblue)?
Klaviyo supports 3 of the 5 core features we compare and Brevo (formerly Sendinblue) supports 2, so Klaviyo covers more out of the box. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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