Klaviyo vs Drip
Quick verdict
As of 2026-07-08, Klaviyo is the cheaper email marketing tool, starting at $20/mo versus Drip at $39/mo. That's $19/mo less on the entry plan. Klaviyo has a free plan; Drip does not. Klaviyo has 3 plans; Drip has 3 plans.
Klaviyo starts at $20/mo and has a free plan. Drip starts at $39/mo and has no free plan.
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Against the $15.5/mo median entry price across the 12 tools we track, Klaviyo's $20/mo is 29% above and Drip's $39/mo is 152% above. 8 of 12 email marketing tools include a free plan.
| Klaviyo | Drip | |
|---|---|---|
| Starts at | $20/mo | $39/mo |
| Free plan | ✓ | ✗ |
| Paid plans | 2 | 3 |
| Pricing model | per active profile (usage-based; billed on total active profiles since Feb 2025; no annual-billing discount) | per contacts |
| Automation | ✓ | ✓ |
| CRM | B2C CRM / Customer Hub (profiles, predictive analytics, segmentation) | Positioned as ecommerce CRM/eCRM (not a traditional standalone CRM) |
| SMS | ✓ | ✓ |
| Ecommerce | Ecommerce-first: deep Shopify/BigCommerce/WooCommerce sync, abandoned cart/browse, product feeds, reviews, predictive revenue analytics | Core focus: cart/browse abandonment, post-purchase, deep store data sync, revenue attribution, behavioral segmentation |
| Entry plan limit | from 251 profiles (usage-based: ~$30 at 1k, ~$100 at 5k, ~$400 at 25k) | up to 2,500 contacts |
| Integrations | 350+ | 50+ (some sources 200+) |
| Visit site | Visit site → | Visit site → |
Sources: klaviyo.com/pricing, verified · drip.com/pricing, verified
Klaviyo — pros & cons
Pros
- Deepest ecommerce data model & predictive analytics
- Native email + SMS + push in one platform
- Powerful segmentation and pre-built ecommerce flows
- Built-in reviews and benchmarks
Cons
- Usage-based pricing scales up steeply with active profiles
- Bills on total active profiles, not just emailed contacts
- No annual-billing discount
- Overkill / expensive for simple newsletters
Drip — pros & cons
Pros
- Single transparent contact-based plan, all features unlocked
- Purpose-built for ecommerce (store sync, attribution, behavioral automation)
- Powerful ecommerce-trigger workflow builder
- Unlimited sends + free migration
Cons
- No built-in landing pages (uses Leadpages)
- No native AI
- Steep learning curve
- Basic reporting
Frequently asked questions
Is Klaviyo or Drip cheaper?
Klaviyo is cheaper to start. Klaviyo begins at $20/mo and Drip at $39/mo on their entry paid plans, a gap of $19/mo per month. Both usually bill less on an annual plan, so weigh yearly pricing before deciding. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-08.
Does Klaviyo or Drip have a free plan?
Klaviyo has a free plan and Drip has no free plan. So Klaviyo is the one to try first if a free plan is a must-have for you. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-08.
Which has more features, Klaviyo or Drip?
Klaviyo supports 3 of the 5 core features we compare and Drip supports 2, so Klaviyo covers more out of the box. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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