Klaviyo vs GetResponse
Quick verdict
As of 2026-07-08, GetResponse is the cheaper email marketing tool, starting at $19/mo versus Klaviyo at $20/mo. That's $1/mo less on the entry plan. Both offer a free plan. Klaviyo has 3 plans; GetResponse has 4 plans. Klaviyo includes native SMS; GetResponse does not.
Klaviyo starts at $20/mo and has a free plan. GetResponse starts at $19/mo and has a free plan.
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Against the $15.5/mo median entry price across the 12 tools we track, Klaviyo's $20/mo is 29% above and GetResponse's $19/mo is 23% above. 8 of 12 email marketing tools include a free plan.
| Klaviyo | GetResponse | |
|---|---|---|
| Starts at | $20/mo | $19/mo |
| Free plan | ✓ | ✓ |
| Paid plans | 2 | 3 |
| Pricing model | per active profile (usage-based; billed on total active profiles since Feb 2025; no annual-billing discount) | per contacts |
| Automation | ✓ | ✓ |
| CRM | B2C CRM / Customer Hub (profiles, predictive analytics, segmentation) | ✗ |
| SMS | ✓ | Enterprise/MAX only |
| Ecommerce | Ecommerce-first: deep Shopify/BigCommerce/WooCommerce sync, abandoned cart/browse, product feeds, reviews, predictive revenue analytics | Abandoned cart, product recs, promo codes, Shopify/WooCommerce/Magento |
| Entry plan limit | from 251 profiles (usage-based: ~$30 at 1k, ~$100 at 5k, ~$400 at 25k) | 1,000 contacts |
| Integrations | 350+ | 170+ |
| Visit site | Visit site → | Visit site → |
Sources: klaviyo.com/pricing, verified · getresponse.com/pricing, verified
Klaviyo — pros & cons
Pros
- Deepest ecommerce data model & predictive analytics
- Native email + SMS + push in one platform
- Powerful segmentation and pre-built ecommerce flows
- Built-in reviews and benchmarks
Cons
- Usage-based pricing scales up steeply with active profiles
- Bills on total active profiles, not just emailed contacts
- No annual-billing discount
- Overkill / expensive for simple newsletters
GetResponse — pros & cons
Pros
- Genuinely all-in-one (email, automation, pages, webinars, courses)
- Built-in webinars unusual and valuable
- Free plan up to 500 contacts
- Strong funnel tooling
Cons
- SMS/dedicated IP behind custom Enterprise
- Steeper learning curve
- AI capped on Starter
- No true CRM
Frequently asked questions
Is Klaviyo or GetResponse cheaper?
GetResponse is cheaper to start. Klaviyo begins at $20/mo and GetResponse at $19/mo on their entry paid plans, a gap of $1/mo per month. Both usually bill less on an annual plan, so weigh yearly pricing before deciding. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-08.
Does Klaviyo or GetResponse have a free plan?
Klaviyo has a free plan and GetResponse has a free plan. Both let you start for free, so you can trial each before paying for higher limits. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-08. We source it from each vendor's own pricing page, not a paid placement.
Which has more features, Klaviyo or GetResponse?
Klaviyo supports 3 of the 5 core features we compare and GetResponse supports 2, so Klaviyo covers more out of the box. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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