Klaviyo vs Omnisend
Quick verdict
As of 2026-07-05, Omnisend is the cheaper email marketing tool, starting at $16/mo versus Klaviyo at $20/mo. That's $4/mo less on the entry option. Both offer a free plan. Klaviyo has 1 priced option; Omnisend has 2 priced options. Omnisend includes a built-in CRM; Klaviyo does not.
Klaviyo starts at $20/mo and has a free plan. Omnisend starts at $16/mo and has a free plan.
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Against the $15.50/mo median entry price across the 12 tools we track, Klaviyo's $20/mo is 29% above and Omnisend's $16/mo is 3% above. 7 of 12 email marketing tools include a free plan.
| Klaviyo | Omnisend | |
|---|---|---|
| Starts at | $20/mo | $16/mo |
| Free plan | ✓ | ✓ |
| Priced options | 1 | 2 |
| Pricing model | per active profile (usage-based plan-builder; SMS/mobile messaging, AI credits, social and reviews are separate opt-in usage-based add-ons, not bundled into the tier price; no annual-billing option published) | per contacts |
| Automation | ✓ | ✓ |
| CRM | B2C CRM / Customer Hub (profiles, predictive analytics, segmentation) | ✓ |
| SMS | ✓ | ✓ |
| Ecommerce | Ecommerce-first: deep Shopify/BigCommerce/WooCommerce sync, abandoned cart/browse, product feeds, reviews, predictive revenue analytics | Deep: cart/browse abandonment, post-purchase/win-back, product picker, revenue attribution, lifecycle map, ad audience sync |
| Entry plan limit | up to 500 active profiles (usage-based; price steps up with profile count, $70/mo at 3,000) | from 500 contacts (max 150,000) |
| Integrations | 350+ | 200+ |
| Visit site | Visit site → | Visit site → |
Sources: klaviyo.com/pricing, verified · omnisend.com/pricing, verified
Klaviyo — pros & cons
Pros
- Deepest ecommerce data model & predictive analytics
- Native email + SMS + push in one platform
- Powerful segmentation and pre-built ecommerce flows
- Built-in reviews and benchmarks
Cons
- Usage-based pricing scales up steeply with active profiles
- Bills on total active profiles, not just emailed contacts
- No annual-billing discount
- Overkill / expensive for simple newsletters
Omnisend — pros & cons
Pros
- Purpose-built for ecommerce with deep store integration + pre-built revenue flows
- True omnichannel in one builder
- Generous full-featured free plan (<250 contacts)
- Strong segmentation/lifecycle/AI
Cons
- Contact-based pricing scales up quickly (~$120+/mo at 10k)
- SMS now Pro-only for new signups + billed separately
- Not for non-ecommerce/B2B
- No webinars; free-plan branding
ToolFit Score: Klaviyo
Klaviyo scores 50/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 6.29/24 | entry $20/mo is 29% above the $15.5/mo category median. |
| Feature breadth | 18.06/20 | supports 5 of the 9 feature flags the ToolFit Score tracks natively (3 more on a higher tier). |
| Best-for coverage | 5/16 | tagged as a best fit for 1 use case. |
| Integrations | 10.5/12 | lists 350+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
ToolFit Score: Omnisend
Omnisend scores 54/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 14.03/24 | entry $16/mo is 3% above the $15.5/mo category median. |
| Feature breadth | 19.44/20 | supports 6 of the 9 feature flags the ToolFit Score tracks natively (2 more on a higher tier). |
| Best-for coverage | 5/16 | tagged as a best fit for 1 use case. |
| Integrations | 6/12 | lists 200+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
Frequently asked questions
Is Klaviyo or Omnisend cheaper?
Omnisend is cheaper to start. Klaviyo begins at $20/mo and Omnisend at $16/mo, a gap of $4/mo. Both usually bill less on an annual plan, so weigh yearly pricing before deciding. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Does Klaviyo or Omnisend have a free plan?
Klaviyo has a free plan and Omnisend has a free plan. Both let you start for free, so you can trial each before paying for higher limits. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05. We source it from each vendor's own pricing page, not a paid placement.
Which has more features, Klaviyo or Omnisend?
Klaviyo supports 3 of the 5 features we compare on this page and Omnisend supports 4, so Omnisend covers more out of the box. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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