Klaviyo vs Omnisend
Quick verdict
As of 2026-07-08, Omnisend is the cheaper email marketing tool, starting at $16/mo versus Klaviyo at $20/mo. That's $4/mo less on the entry plan. Both offer a free plan. Klaviyo has 3 plans; Omnisend has 3 plans. Omnisend includes a built-in CRM; Klaviyo does not.
Klaviyo starts at $20/mo and has a free plan. Omnisend starts at $16/mo and has a free plan.
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Against the $15.5/mo median entry price across the 12 tools we track, Klaviyo's $20/mo is 29% above and Omnisend's $16/mo is 3% above. 8 of 12 email marketing tools include a free plan.
| Klaviyo | Omnisend | |
|---|---|---|
| Starts at | $20/mo | $16/mo |
| Free plan | ✓ | ✓ |
| Paid plans | 2 | 2 |
| Pricing model | per active profile (usage-based; billed on total active profiles since Feb 2025; no annual-billing discount) | per contacts |
| Automation | ✓ | ✓ |
| CRM | B2C CRM / Customer Hub (profiles, predictive analytics, segmentation) | ✓ |
| SMS | ✓ | ✓ |
| Ecommerce | Ecommerce-first: deep Shopify/BigCommerce/WooCommerce sync, abandoned cart/browse, product feeds, reviews, predictive revenue analytics | Deep: cart/browse abandonment, post-purchase/win-back, product picker, revenue attribution, lifecycle map, ad audience sync |
| Entry plan limit | from 251 profiles (usage-based: ~$30 at 1k, ~$100 at 5k, ~$400 at 25k) | up to 500 contacts (scales) |
| Integrations | 350+ | 200+ |
| Visit site | Visit site → | Visit site → |
Sources: klaviyo.com/pricing, verified · omnisend.com/pricing, verified
Klaviyo — pros & cons
Pros
- Deepest ecommerce data model & predictive analytics
- Native email + SMS + push in one platform
- Powerful segmentation and pre-built ecommerce flows
- Built-in reviews and benchmarks
Cons
- Usage-based pricing scales up steeply with active profiles
- Bills on total active profiles, not just emailed contacts
- No annual-billing discount
- Overkill / expensive for simple newsletters
Omnisend — pros & cons
Pros
- Purpose-built for ecommerce with deep store integration + pre-built revenue flows
- True omnichannel in one builder
- Generous full-featured free plan (<250 contacts)
- Strong segmentation/lifecycle/AI
Cons
- Contact-based pricing scales up quickly (~$120+/mo at 10k)
- SMS now Pro-only for new signups + billed separately
- Not for non-ecommerce/B2B
- No webinars; free-plan branding
Frequently asked questions
Is Klaviyo or Omnisend cheaper?
Omnisend is cheaper to start. Klaviyo begins at $20/mo and Omnisend at $16/mo on their entry paid plans, a gap of $4/mo per month. Both usually bill less on an annual plan, so weigh yearly pricing before deciding. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-08.
Does Klaviyo or Omnisend have a free plan?
Klaviyo has a free plan and Omnisend has a free plan. Both let you start for free, so you can trial each before paying for higher limits. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-08. We source it from each vendor's own pricing page, not a paid placement.
Which has more features, Klaviyo or Omnisend?
Klaviyo supports 3 of the 5 core features we compare and Omnisend supports 4, so Omnisend covers more out of the box. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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