Mailchimp vs Brevo (formerly Sendinblue)
Quick verdict
As of 2026-07-05, Brevo (formerly Sendinblue) is the cheaper email marketing tool, starting at $9/mo versus Mailchimp at $13/mo. That's $4/mo less on the entry option. Both offer a free plan. Mailchimp has 3 priced options; Brevo (formerly Sendinblue) has 3 priced options.
Mailchimp starts at $13/mo and has a free plan. Brevo (formerly Sendinblue) starts at $9/mo and has a free plan.
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Against the $15.50/mo median entry price across the 12 tools we track, Mailchimp's $13/mo is 16% below and Brevo (formerly Sendinblue)'s $9/mo is 42% below. 7 of 12 email marketing tools include a free plan.
| Mailchimp | Brevo (formerly Sendinblue) | |
|---|---|---|
| Starts at | $13/mo | $9/mo |
| Free plan | ✓ | ✓ |
| Priced options | 3 | 3 |
| Pricing model | per contacts | per emails sent (NOT per contacts) — cheap for large lists emailed infrequently, pricier for small lists emailed often |
| Automation | ✓ | ✓ |
| CRM | ✓ | Built-in CRM (deals, stages, tasks), free to start |
| SMS | Add-on (Essentials/Standard); included on Premium (US/CA/UK) | ✓ |
| Ecommerce | Shopify/WooCommerce integrations, product retargeting, abandoned cart, purchase segmentation | Deep integrations (Shopify/WooCommerce/BigCommerce), product segmentation, abandoned-cart, transactional |
| Entry plan limit | from 500 contacts (max 50k) | 5,000 emails/mo base |
| Integrations | 300+ | 150+ native (+ Zapier/Make) |
| Visit site | Visit site → | Visit site → |
Sources: mailchimp.com/pricing/marketing, verified · brevo.com/pricing, verified
Mailchimp — pros & cons
Pros
- Best-known brand, easiest on-ramp
- Huge template/integration library (300+)
- Genuine (reduced) free tier
- Strong Intuit/QuickBooks ties
Cons
- Price jumps steeply with contacts (top reason for churn)
- Bills for unsubscribed/non-subscribed unless archived
- Free plan gutted Jan 2026
- Multi-step automation locked behind Standard
Brevo (formerly Sendinblue) — pros & cons
Pros
- Send-based pricing cheap for large infrequently-emailed lists
- Genuine all-in-one incl. SMS/WhatsApp/CRM
- Strong transactional/SMTP heritage
- Built-in free CRM
Cons
- 300/day free cap restrictive for active senders
- Automation/A-B/landing pages need Standard tier
- Logo removal & seats are paid add-ons
- Basic landing pages/reporting; no webinars
ToolFit Score: Mailchimp
Mailchimp scores 67/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 19.84/24 | entry $13/mo is 16% below the $15.5/mo category median. |
| Feature breadth | 18.06/20 | supports 5 of the 9 feature flags the ToolFit Score tracks natively (3 more on a higher tier). |
| Best-for coverage | 10/16 | tagged as a best fit for 2 use cases. |
| Integrations | 9/12 | lists 300+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
ToolFit Score: Brevo (formerly Sendinblue)
Brevo (formerly Sendinblue) scores 74/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 27.58/24 | entry $9/mo is 42% below the $15.5/mo category median. |
| Feature breadth | 16.67/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (4 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 4.5/12 | lists 150+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
Frequently asked questions
Is Mailchimp or Brevo (formerly Sendinblue) cheaper?
Brevo (formerly Sendinblue) is cheaper to start. Mailchimp begins at $13/mo and Brevo (formerly Sendinblue) at $9/mo, a gap of $4/mo. Both usually bill less on an annual plan, so weigh yearly pricing before deciding. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Does Mailchimp or Brevo (formerly Sendinblue) have a free plan?
Mailchimp has a free plan and Brevo (formerly Sendinblue) has a free plan. Both let you start for free, so you can trial each before paying for higher limits. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Which has more features, Mailchimp or Brevo (formerly Sendinblue)?
Mailchimp supports 3 of the 5 features we compare on this page and Brevo (formerly Sendinblue) supports 2, so Mailchimp covers more out of the box. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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