Mailchimp vs GetResponse
Quick verdict
As of 2026-07-08, Mailchimp is the cheaper email marketing tool, starting at $13/mo versus GetResponse at $19/mo. That's $6/mo less on the entry plan. Both offer a free plan. Mailchimp has 4 plans; GetResponse has 4 plans. Mailchimp includes a built-in CRM; GetResponse does not.
Mailchimp starts at $13/mo and has a free plan. GetResponse starts at $19/mo and has a free plan.
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Against the $15.5/mo median entry price across the 12 tools we track, Mailchimp's $13/mo is 16% below and GetResponse's $19/mo is 23% above. 8 of 12 email marketing tools include a free plan.
| Mailchimp | GetResponse | |
|---|---|---|
| Starts at | $13/mo | $19/mo |
| Free plan | ✓ | ✓ |
| Paid plans | 3 | 3 |
| Pricing model | per contacts | per contacts |
| Automation | ✓ | ✓ |
| CRM | ✓ | ✗ |
| SMS | Add-on (Essentials/Standard); included on Premium (US/CA/UK) | Enterprise/MAX only |
| Ecommerce | Shopify/WooCommerce integrations, product retargeting, abandoned cart, purchase segmentation | Abandoned cart, product recs, promo codes, Shopify/WooCommerce/Magento |
| Entry plan limit | from 500 contacts (max 50k) | 1,000 contacts |
| Integrations | 300+ | 170+ |
| Visit site | Visit site → | Visit site → |
Sources: mailchimp.com/pricing/marketing, verified · getresponse.com/pricing, verified
Mailchimp — pros & cons
Pros
- Best-known brand, easiest on-ramp
- Huge template/integration library (300+)
- Genuine (reduced) free tier
- Strong Intuit/QuickBooks ties
Cons
- Price jumps steeply with contacts (top reason for churn)
- Bills for unsubscribed/non-subscribed unless archived
- Free plan gutted Jan 2026
- Multi-step automation locked behind Standard
GetResponse — pros & cons
Pros
- Genuinely all-in-one (email, automation, pages, webinars, courses)
- Built-in webinars unusual and valuable
- Free plan up to 500 contacts
- Strong funnel tooling
Cons
- SMS/dedicated IP behind custom Enterprise
- Steeper learning curve
- AI capped on Starter
- No true CRM
Frequently asked questions
Is Mailchimp or GetResponse cheaper?
Mailchimp is cheaper to start. Mailchimp begins at $13/mo and GetResponse at $19/mo on their entry paid plans, a gap of $6/mo per month. Both usually bill less on an annual plan, so weigh yearly pricing before deciding. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-08.
Does Mailchimp or GetResponse have a free plan?
Mailchimp has a free plan and GetResponse has a free plan. Both let you start for free, so you can trial each before paying for higher limits. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-08. We source it from each vendor's own pricing page, not a paid placement.
Which has more features, Mailchimp or GetResponse?
Mailchimp supports 3 of the 5 core features we compare and GetResponse supports 2, so Mailchimp covers more out of the box. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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