MailerLite vs GetResponse
Quick verdict
As of 2026-07-05, MailerLite is the cheaper email marketing tool, starting at $12/mo versus GetResponse at $19/mo. That's $7/mo less on the entry option. Both offer a free plan. MailerLite has 2 priced options; GetResponse has 3 priced options. MailerLite's entry plan covers from 500 contacts (max 200,000); GetResponse's covers from 1,000 contacts (max 100,000).
MailerLite starts at $12/mo and has a free plan. GetResponse starts at $19/mo and has a free plan.
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Against the $15.50/mo median entry price across the 12 tools we track, MailerLite's $12/mo is 23% below and GetResponse's $19/mo is 23% above. 7 of 12 email marketing tools include a free plan.
| MailerLite | GetResponse | |
|---|---|---|
| Starts at | $12/mo | $19/mo |
| Free plan | ✓ | ✓ |
| Priced options | 2 | 3 |
| Pricing model | per contacts | per contacts |
| Automation | ✓ | ✓ |
| CRM | ✗ | ✗ |
| SMS | ✗ | Enterprise/MAX only |
| Ecommerce | Sell digital products & subscriptions; Shopify/WooCommerce/Stripe; product blocks; revenue tracking | Abandoned cart, product recs, promo codes, Shopify/WooCommerce/Magento |
| Entry plan limit | from 500 contacts (max 200,000) | from 1,000 contacts (max 100,000) |
| Integrations | 130+ native (Zapier bridges 5,000+) | 170+ |
| Visit site | Visit site → | Visit site → |
Sources: mailerlite.com/pricing, verified · getresponse.com/pricing, verified
MailerLite — pros & cons
Pros
- Excellent price-to-feature ratio (from $12/mo)
- Modern intuitive UI, useful free plan
- Website builder, landing pages, digital-product sales
- Custom HTML + drag-drop editors
Cons
- No native SMS
- No CRM/webinars
- Free plan capped at only 250 subs
- Strict manual account approval delays onboarding
GetResponse — pros & cons
Pros
- Genuinely all-in-one (email, automation, pages, webinars, courses)
- Built-in webinars unusual and valuable
- Free plan up to 500 contacts
- Strong funnel tooling
Cons
- SMS/dedicated IP behind custom Enterprise
- Steeper learning curve
- AI capped on Starter
- No true CRM
ToolFit Score: MailerLite
MailerLite scores 65/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 21.77/24 | entry $12/mo is 23% below the $15.5/mo category median. |
| Feature breadth | 13.89/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (2 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 3.9/12 | lists 130+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
ToolFit Score: GetResponse
GetResponse scores 56/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 8.23/24 | entry $19/mo is 23% above the $15.5/mo category median. |
| Feature breadth | 18.06/20 | supports 5 of the 9 feature flags the ToolFit Score tracks natively (3 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 5.1/12 | lists 170+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
Frequently asked questions
Is MailerLite or GetResponse cheaper?
MailerLite is cheaper to start. MailerLite begins at $12/mo and GetResponse at $19/mo, a gap of $7/mo. Both usually bill less on an annual plan, so weigh yearly pricing before deciding. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Does MailerLite or GetResponse have a free plan?
MailerLite has a free plan and GetResponse has a free plan. Both let you start for free, so you can trial each before paying for higher limits. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05. We source it from each vendor's own pricing page, not a paid placement.
Which has more features, MailerLite or GetResponse?
MailerLite supports 2 of the 5 features we compare on this page and GetResponse supports 2, so the two are evenly matched on breadth. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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