MailerLite vs Moosend
Quick verdict
As of 2026-07-08, Moosend is the cheaper email marketing tool, starting at $9/mo versus MailerLite at $12/mo. That's $3/mo less on the entry plan. MailerLite has a free plan; Moosend does not. MailerLite has 4 plans; Moosend has 3 plans.
MailerLite starts at $12/mo and has a free plan. Moosend starts at $9/mo and has no free plan.
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Against the $15.5/mo median entry price across the 12 tools we track, MailerLite's $12/mo is 23% below and Moosend's $9/mo is 42% below. 8 of 12 email marketing tools include a free plan.
| MailerLite | Moosend | |
|---|---|---|
| Starts at | $12/mo | $9/mo |
| Free plan | ✓ | ✗ |
| Paid plans | 2 | 1 |
| Pricing model | per contacts | per contacts |
| Automation | ✓ | ✓ |
| CRM | ✗ | ✗ |
| SMS | ✗ | ✗ |
| Ecommerce | Sell digital products & subscriptions; Shopify/WooCommerce/Stripe; product blocks; revenue tracking | Abandoned cart, product recs, onsite tracking; native WooCommerce/Magento (no native Shopify — Zapier) |
| Entry plan limit | from 500 subscribers | up to 500 subscribers (scales) |
| Integrations | 130+ native (Zapier bridges 5,000+) | — |
| Visit site | Visit site → | Visit site → |
Sources: mailerlite.com/pricing, verified · moosend.com/pricing, verified
MailerLite — pros & cons
Pros
- Excellent price-to-feature ratio (from $12/mo)
- Modern intuitive UI, useful free plan
- Website builder, landing pages, digital-product sales
- Custom HTML + drag-drop editors
Cons
- No native SMS
- No CRM/webinars
- Free plan capped at only 250 subs
- Strict manual account approval delays onboarding
Moosend — pros & cons
Pros
- Very low entry ($9/mo) with unlimited sends
- Generous 30-day trial, no card
- Strong automation/landing pages for the price
- AI tools + transactional included
Cons
- No permanent free tier
- Email-only (no SMS/WhatsApp/push)
- No CRM
- No native Shopify (Zapier workaround)
Frequently asked questions
Is MailerLite or Moosend cheaper?
Moosend is cheaper to start. MailerLite begins at $12/mo and Moosend at $9/mo on their entry paid plans, a gap of $3/mo per month. Both usually bill less on an annual plan, so weigh yearly pricing before deciding. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-08.
Does MailerLite or Moosend have a free plan?
MailerLite has a free plan and Moosend has no free plan. So MailerLite is the one to try first if a free plan is a must-have for you. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-08.
Which has more features, MailerLite or Moosend?
MailerLite supports 2 of the 5 core features we compare and Moosend supports 2, so the two are evenly matched on breadth. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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