MailerLite vs Omnisend
Quick verdict
As of 2026-07-05, MailerLite is the cheaper email marketing tool, starting at $12/mo versus Omnisend at $16/mo. That's $4/mo less on the entry option. Both offer a free plan. MailerLite has 2 priced options; Omnisend has 2 priced options. Omnisend includes a built-in CRM; MailerLite does not.
MailerLite starts at $12/mo and has a free plan. Omnisend starts at $16/mo and has a free plan.
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Against the $15.50/mo median entry price across the 12 tools we track, MailerLite's $12/mo is 23% below and Omnisend's $16/mo is 3% above. 7 of 12 email marketing tools include a free plan.
| MailerLite | Omnisend | |
|---|---|---|
| Starts at | $12/mo | $16/mo |
| Free plan | ✓ | ✓ |
| Priced options | 2 | 2 |
| Pricing model | per contacts | per contacts |
| Automation | ✓ | ✓ |
| CRM | ✗ | ✓ |
| SMS | ✗ | ✓ |
| Ecommerce | Sell digital products & subscriptions; Shopify/WooCommerce/Stripe; product blocks; revenue tracking | Deep: cart/browse abandonment, post-purchase/win-back, product picker, revenue attribution, lifecycle map, ad audience sync |
| Entry plan limit | from 500 contacts (max 200,000) | from 500 contacts (max 150,000) |
| Integrations | 130+ native (Zapier bridges 5,000+) | 200+ |
| Visit site | Visit site → | Visit site → |
Sources: mailerlite.com/pricing, verified · omnisend.com/pricing, verified
MailerLite — pros & cons
Pros
- Excellent price-to-feature ratio (from $12/mo)
- Modern intuitive UI, useful free plan
- Website builder, landing pages, digital-product sales
- Custom HTML + drag-drop editors
Cons
- No native SMS
- No CRM/webinars
- Free plan capped at only 250 subs
- Strict manual account approval delays onboarding
Omnisend — pros & cons
Pros
- Purpose-built for ecommerce with deep store integration + pre-built revenue flows
- True omnichannel in one builder
- Generous full-featured free plan (<250 contacts)
- Strong segmentation/lifecycle/AI
Cons
- Contact-based pricing scales up quickly (~$120+/mo at 10k)
- SMS now Pro-only for new signups + billed separately
- Not for non-ecommerce/B2B
- No webinars; free-plan branding
ToolFit Score: MailerLite
MailerLite scores 65/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 21.77/24 | entry $12/mo is 23% below the $15.5/mo category median. |
| Feature breadth | 13.89/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (2 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 3.9/12 | lists 130+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
ToolFit Score: Omnisend
Omnisend scores 54/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 14.03/24 | entry $16/mo is 3% above the $15.5/mo category median. |
| Feature breadth | 19.44/20 | supports 6 of the 9 feature flags the ToolFit Score tracks natively (2 more on a higher tier). |
| Best-for coverage | 5/16 | tagged as a best fit for 1 use case. |
| Integrations | 6/12 | lists 200+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
Frequently asked questions
Is MailerLite or Omnisend cheaper?
MailerLite is cheaper to start. MailerLite begins at $12/mo and Omnisend at $16/mo, a gap of $4/mo. Both usually bill less on an annual plan, so weigh yearly pricing before deciding. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Does MailerLite or Omnisend have a free plan?
MailerLite has a free plan and Omnisend has a free plan. Both let you start for free, so you can trial each before paying for higher limits. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05. We source it from each vendor's own pricing page, not a paid placement.
Which has more features, MailerLite or Omnisend?
MailerLite supports 2 of the 5 features we compare on this page and Omnisend supports 4, so Omnisend covers more out of the box. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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