Omnisend vs Drip
Quick verdict
As of 2026-07-05, Omnisend is the cheaper email marketing tool, starting at $16/mo versus Drip at $39/mo. That's $23/mo less on the entry option. Omnisend has a free plan; Drip does not. Omnisend has 2 priced options; Drip has 1 priced option.
Omnisend starts at $16/mo and has a free plan. Drip starts at $39/mo and has no free plan.
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Against the $15.50/mo median entry price across the 12 tools we track, Omnisend's $16/mo is 3% above and Drip's $39/mo is 152% above. 7 of 12 email marketing tools include a free plan.
| Omnisend | Drip | |
|---|---|---|
| Starts at | $16/mo | $39/mo |
| Free plan | ✓ | ✗ |
| Priced options | 2 | 1 |
| Pricing model | per contacts | per contacts |
| Automation | ✓ | ✓ |
| CRM | ✓ | Positioned as ecommerce CRM/eCRM (not a traditional standalone CRM) |
| SMS | ✓ | ✓ |
| Ecommerce | Deep: cart/browse abandonment, post-purchase/win-back, product picker, revenue attribution, lifecycle map, ad audience sync | Core focus: cart/browse abandonment, post-purchase, deep store data sync, revenue attribution, behavioral segmentation |
| Entry plan limit | from 500 contacts (max 150,000) | from 2,500 contacts (max 12,500) |
| Integrations | 200+ | 50+ (some sources 200+) |
| Visit site | Visit site → | Visit site → |
Sources: omnisend.com/pricing, verified · drip.com/pricing, verified
Omnisend — pros & cons
Pros
- Purpose-built for ecommerce with deep store integration + pre-built revenue flows
- True omnichannel in one builder
- Generous full-featured free plan (<250 contacts)
- Strong segmentation/lifecycle/AI
Cons
- Contact-based pricing scales up quickly (~$120+/mo at 10k)
- SMS now Pro-only for new signups + billed separately
- Not for non-ecommerce/B2B
- No webinars; free-plan branding
Drip — pros & cons
Pros
- Single transparent contact-based plan, all features unlocked
- Purpose-built for ecommerce (store sync, attribution, behavioral automation)
- Powerful ecommerce-trigger workflow builder
- Unlimited sends + free migration
Cons
- No built-in landing pages (uses Leadpages)
- No native AI
- Steep learning curve
- Basic reporting
ToolFit Score: Omnisend
Omnisend scores 54/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 14.03/24 | entry $16/mo is 3% above the $15.5/mo category median. |
| Feature breadth | 19.44/20 | supports 6 of the 9 feature flags the ToolFit Score tracks natively (2 more on a higher tier). |
| Best-for coverage | 5/16 | tagged as a best fit for 1 use case. |
| Integrations | 6/12 | lists 200+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
ToolFit Score: Drip
Drip scores 20/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 0/24 | entry $39/mo is 152% above the $15.5/mo category median. |
| Feature breadth | 13.89/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (2 more on a higher tier). |
| Best-for coverage | 5/16 | tagged as a best fit for 1 use case. |
| Integrations | 1.5/12 | lists 50+ integrations. |
| Free-tier availability | 0/8 | has no free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
Frequently asked questions
Is Omnisend or Drip cheaper?
Omnisend is cheaper to start. Omnisend begins at $16/mo and Drip at $39/mo, a gap of $23/mo. Both usually bill less on an annual plan, so weigh yearly pricing before deciding. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Does Omnisend or Drip have a free plan?
Omnisend has a free plan and Drip has no free plan. So Omnisend is the one to try first if a free plan is a must-have for you. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Which has more features, Omnisend or Drip?
Omnisend supports 4 of the 5 features we compare on this page and Drip supports 2, so Omnisend covers more out of the box. Choose on the specific capabilities — automation, CRM, SMS, ecommerce, or landing pages — that matter most for how you plan to send.
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