Mailchimp pricing
Quick verdict
As of 2026-07-05, Mailchimp email marketing pricing starts at $13/mo on its Essentials plan. It includes a free plan. There are 4 plans in total. The entry plan covers from 500 contacts (max 50k). Paid plans run up to $350/mo.
Mailchimp has 4 plans. It includes a free plan. The cheapest paid plan is Essentials at $13/mo on monthly billing. Pricing is per contacts.
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Free plan: Free: 250 contacts, 500 sends/mo (250/day), 1 audience, 1 seat, limited templates (cut from 500/1,000 in Jan 2026)
At $13/mo across 4 plans, Mailchimp's entry price is 16% below the $15.50/mo median across the 12 email marketing tools we compare.
ToolFit Score: Mailchimp
Mailchimp scores 67/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 19.84/24 | entry $13/mo is 16% below the $15.5/mo category median. |
| Feature breadth | 18.06/20 | supports 5 of the 9 feature flags the ToolFit Score tracks natively (3 more on a higher tier). |
| Best-for coverage | 10/16 | tagged as a best fit for 2 use cases. |
| Integrations | 9/12 | lists 300+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
| Plan | Monthly | Billed annually | Contacts / limit | What's included |
|---|---|---|---|---|
| Free | Free | — | 250 contacts / 500 sends | 1 audience/seat, no real automation |
| Essentials | $13/mo | — | from 500 contacts (max 50k) | A/B, scheduling, basic automation (4 steps), 24/7 support; ~$45/mo at 2,500 |
| Standard | $20/mo | — | from 500 contacts (max 100k) | Multi-step automation, AI tools, predictive segmentation; ~$100/mo at 5k |
| Premium | $350/mo | — | from 10,000 contacts (max 200k) | Multivariate testing, advanced segmentation, unlimited seats, phone support |
Price history
Mailchimp's Essentials plan has held steady at $13/mo from Jul 2026 to Sep 2026.
| Observed | Essentials plan (monthly) |
|---|---|
| $13/mo | |
| $13/mo |
What you'll actually pay
As of , a solopreneur with 500 contacts would pay $13/mo a month on Mailchimp's Essentials plan.
| Scenario | Monthly usage | Cheapest plan | Base plan | Add-ons | Total / mo |
|---|---|---|---|---|---|
| Solopreneur | 500 contacts · 2,000 sends | Essentials | $13/mo | — | $13/mo |
| Event coordinator | 500 contacts · 5,000 sends · SMS | Essentials | $13/mo | — | $13/mo |
| Small business | 2,500 contacts · 20,000 sends | Custom | Custom | — | Custom |
| Nonprofit | 5,000 contacts · 25,000 sends | Custom | Custom | — | Custom |
| Ecommerce store | 10,000 contacts · 80,000 sends · SMS | Custom | Custom | — | Custom |
Each total is the list price of the cheapest plan covering that persona's contacts plus any add-ons (e.g. SMS) it needs, read from the vendor's own pricing — the real cost, not the sticker price. Scenario set v1.0.0; usage-based tiers that don't publish a rate for a scenario show as Custom.
Source: mailchimp.com/pricing/marketing, verified
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Frequently asked questions
Does Mailchimp have a free plan?
Yes. Mailchimp offers a free plan, so you can start sending email at no cost. The free plan covers Free: 250 contacts, 500 sends/mo (250/day), 1 audience, 1 seat, limited templates (cut from 500/1,000 in Jan 2026). Paid plans begin at $13/mo when you need higher limits or more features.
How much does Mailchimp cost?
Mailchimp lists 4 plans, and its cheapest priced option is Essentials at $13/mo. Pricing for email marketing is per contacts, so your cost scales with your list. A free plan is available too. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Is Mailchimp cheaper than the average email marketing tool?
The average entry price across the 12 email marketing tools we track is $18.50/mo per month. Mailchimp starts at $13/mo, which makes it cheaper than the email marketing average. Free plans and annual billing can change the real cost, so compare on your list size.
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