Kit (formerly ConvertKit) pricing
↑ Price updatedQuick verdict
As of 2026-07-05, Kit (formerly ConvertKit) email marketing pricing starts at $39/mo on its Creator plan. It includes a free plan. There are 3 plans in total. That drops to $32.50/mo billed annually. The entry plan covers from 1,000 contacts.
Kit (formerly ConvertKit) has 3 plans. It includes a free plan. The cheapest paid plan is Creator at $39/mo on monthly billing ($32.50/mo billed annually). Pricing is per contacts.
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View Kit (formerly ConvertKit) pricing plans →
Free plan: Newsletter (free): up to 10,000 subscribers, unlimited broadcasts/forms/landing pages, 1 basic automation, sell digital products. No sequences.
At $39/mo across 3 plans, Kit (formerly ConvertKit)'s entry price is 152% above the $15.50/mo median across the 12 email marketing tools we compare.
ToolFit Score: Kit (formerly ConvertKit)
Kit (formerly ConvertKit) scores 42/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 0/24 | entry $39/mo is 152% above the $15.5/mo category median. |
| Feature breadth | 13.89/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (2 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 3/12 | lists 100+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
| Plan | Monthly | Billed annually | Contacts / limit | What's included |
|---|---|---|---|---|
| Newsletter | Free | Free billed annually | up to 10,000 subscribers | Generous free tier; no sequences/advanced automation |
| Creator | $39/mo | $32.50/mo billed annually save 17% | from 1,000 contacts | Unlimited automations & sequences, A/B test, integrations, RSS, 24/7 support |
| Pro | $79/mo | $65.83/mo billed annually save 17% | from 1,000 contacts | Subscriber Signals, scoring, deliverability reporting, referral system, priority support |
Price history
Kit (formerly ConvertKit)'s Creator plan rose from $33/mo (Jul 2026) to $39/mo (Sep 2026), +$6/mo (+18.2%).
| Observed | Creator plan (monthly) |
|---|---|
| $33/mo | |
| $39/mo | |
| $39/mo |
What you'll actually pay
As of , a solopreneur with 500 contacts would pay Free a month on Kit (formerly ConvertKit)'s Newsletter plan.
| Scenario | Monthly usage | Cheapest plan | Base plan | Add-ons | Total / mo |
|---|---|---|---|---|---|
| Solopreneur | 500 contacts · 2,000 sends | Newsletter | Free | — | Free |
| Event coordinator | 500 contacts · 5,000 sends · SMS | Newsletter | Free | — | Free |
| Small business | 2,500 contacts · 20,000 sends | Newsletter | Free | — | Free |
| Nonprofit | 5,000 contacts · 25,000 sends | Newsletter | Free | — | Free |
| Ecommerce store | 10,000 contacts · 80,000 sends · SMS | Newsletter | Free | — | Free |
Each total is the list price of the cheapest plan covering that persona's contacts plus any add-ons (e.g. SMS) it needs, read from the vendor's own pricing — the real cost, not the sticker price. Scenario set v1.0.0; usage-based tiers that don't publish a rate for a scenario show as Custom.
Source: kit.com/pricing, verified
See Kit (formerly ConvertKit) plans →Compare Kit (formerly ConvertKit) plans & pricing →
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Frequently asked questions
Does Kit (formerly ConvertKit) have a free plan?
Yes. Kit (formerly ConvertKit) offers a free plan, so you can start sending email at no cost. The free plan covers Newsletter (free): up to 10,000 subscribers, unlimited broadcasts/forms/landing pages, 1 basic automation, sell digital products. No sequences. Paid plans begin at $39/mo when you need higher limits or more features.
How much does Kit (formerly ConvertKit) cost?
Kit (formerly ConvertKit) lists 3 plans, and its cheapest priced option is Creator at $39/mo. Pricing for email marketing is per contacts, so your cost scales with your list. A free plan is available too. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Is Kit (formerly ConvertKit) cheaper than the average email marketing tool?
The average entry price across the 12 email marketing tools we track is $18.50/mo per month. Kit (formerly ConvertKit) starts at $39/mo, which makes it more expensive than the email marketing average. Free plans and annual billing can change the real cost, so compare on your list size.
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