ActiveCampaign pricing
Quick verdict
As of 2026-07-05, ActiveCampaign email marketing pricing starts at $19/mo on its Starter plan. It has no free plan. There are 4 plans in total. That drops to $15/mo billed annually. The entry plan covers from 1,000 contacts (caps 25k).
ActiveCampaign has 4 plans. There is no free plan. The cheapest paid plan is Starter at $19/mo on monthly billing ($15/mo billed annually). Pricing is per contacts.
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View ActiveCampaign pricing plans →
No free plan.
At $19/mo across 4 plans, ActiveCampaign's entry price is 23% above the $15.50/mo median across the 12 email marketing tools we compare.
ToolFit Score: ActiveCampaign
ActiveCampaign scores 55/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 8.23/24 | entry $19/mo is 23% above the $15.5/mo category median. |
| Feature breadth | 16.67/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (4 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 15/12 | lists 1,000+ integrations. |
| Free-tier availability | 0/8 | has no free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
| Plan | Monthly | Billed annually | Contacts / limit | What's included |
|---|---|---|---|---|
| Starter | $19/mo | $15/mo billed annually save 21% | from 1,000 contacts (caps 25k) | Limited segmentation, 5 actions/automation, 1 user |
| Plus | $61/mo | $49/mo billed annually save 20% | from 1,000 contacts | Standard segmentation, unlimited actions, landing pages |
| Pro | $99/mo | $79/mo billed annually save 20% | from 1,000 contacts | Advanced segmentation, predictive content/sending, premium ecommerce |
| Enterprise | $187/mo | $145/mo billed annually save 22% | from 1,000 contacts | Custom objects, SSO, dedicated team |
Price history
ActiveCampaign's Starter plan has held steady at $19/mo from Jul 2026 to Sep 2026.
| Observed | Starter plan (monthly) |
|---|---|
| $19/mo | |
| $19/mo |
What you'll actually pay
As of , a solopreneur with 500 contacts would pay $19/mo a month on ActiveCampaign's Starter plan.
| Scenario | Monthly usage | Cheapest plan | Base plan | Add-ons | Total / mo |
|---|---|---|---|---|---|
| Solopreneur | 500 contacts · 2,000 sends | Starter | $19/mo | — | $19/mo |
| Event coordinator | 500 contacts · 5,000 sends · SMS | Starter | $19/mo | — | $19/mo |
| Small business | 2,500 contacts · 20,000 sends | Custom | Custom | — | Custom |
| Nonprofit | 5,000 contacts · 25,000 sends | Custom | Custom | — | Custom |
| Ecommerce store | 10,000 contacts · 80,000 sends · SMS | Custom | Custom | — | Custom |
Each total is the list price of the cheapest plan covering that persona's contacts plus any add-ons (e.g. SMS) it needs, read from the vendor's own pricing — the real cost, not the sticker price. Scenario set v1.0.0; usage-based tiers that don't publish a rate for a scenario show as Custom.
Source: activecampaign.com/pricing, verified
See ActiveCampaign plans →Compare ActiveCampaign plans & pricing →
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Frequently asked questions
Does ActiveCampaign have a free plan?
No. ActiveCampaign does not offer a free plan. The cheapest way to start is its Starter plan at $19/mo, and most vendors also offer a limited free trial before you commit to a paid tier. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
How much does ActiveCampaign cost?
ActiveCampaign lists 4 plans, and its cheapest priced option is Starter at $19/mo. Pricing for email marketing is per contacts, so your cost scales with your list. There is no free plan. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Is ActiveCampaign cheaper than the average email marketing tool?
The average entry price across the 12 email marketing tools we track is $18.50/mo per month. ActiveCampaign starts at $19/mo, which makes it more expensive than the email marketing average. Free plans and annual billing can change the real cost, so compare on your list size.
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