Email Marketing for agencies
Quick verdict
As of 2026-07-05, the best email marketing tool for agencies is ActiveCampaign. It starts at $19/mo and has no free plan. It leads because full automation support. We ranked 6 tools on the features that matter for agencies. Reviewers praise its most powerful automation & segmentation here.
Agencies run campaigns across many client accounts, so deep automation, landing pages, and a large integration ecosystem matter more than the cheapest entry plan. These picks are ranked on automation power, built-in pages, and integrations.
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Our top pick for agencies is ActiveCampaign — ActiveCampaign starts at $19/mo and has no free plan.
| Tool | Free plan | Starts at | Priced options | Integrations | Best for | Visit site |
|---|---|---|---|---|---|---|
| ActiveCampaign | ✗ | $19/mo | 4 | 1,000+ | ecommerce / online stores agencies B2B / SaaS | Visit site → |
| GetResponse | ✓ | $19/mo | 3 | 170+ | small business ecommerce / online stores course creators | Visit site → |
| Kit (formerly ConvertKit) | ✓ | $39/mo | 2 | 100+ | creators & bloggers course creators coaches | Visit site → |
| MailerLite | ✓ | $12/mo | 2 | 130+ native (Zapier bridges 5,000+) | small business creators & bloggers solopreneurs & beginners | Visit site → |
| Omnisend | ✓ | $16/mo | 2 | 200+ | ecommerce / online stores | Visit site → |
| Klaviyo | ✓ | $20/mo | 1 | 350+ | ecommerce / online stores | Visit site → |
Sources: activecampaign.com/pricing, verified · getresponse.com/pricing, verified · kit.com/pricing, verified · mailerlite.com/pricing, verified · omnisend.com/pricing, verified · klaviyo.com/pricing, verified
Why ActiveCampaign for agencies
- Full automation support
- Full landing page support
- Tagged for agencies
- From $19/mo
See full pricing
- ActiveCampaign pricing
- GetResponse pricing
- Kit (formerly ConvertKit) pricing
- MailerLite pricing
- Omnisend pricing
- Klaviyo pricing
- Compare all email marketing tools
Frequently asked questions
What is the best email marketing tool for agencies?
Our top pick for agencies is ActiveCampaign. It starts at $19/mo, and we rank it first among the 6 email marketing tools that fit agencies on price and the features agencies teams rely on most. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Is there a free email marketing option for agencies?
Yes. 5 of the 6 email marketing tools we recommend for agencies offer a free plan, including GetResponse, Kit (formerly ConvertKit). A free plan is a low-risk way to trial agencies email marketing before committing to a paid tier as your list grows.
How much do email marketing tools for agencies cost?
Email marketing tools for agencies range from $12/mo to $39/mo. The most affordable comparable pick that fits agencies is MailerLite at $12/mo. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05. We source it from each vendor's own pricing page, not a paid placement.
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