Klaviyo pricing
↓ Price updatedQuick verdict
As of 2026-07-05, Klaviyo email marketing pricing starts at $20/mo on its Email plan. It includes a free plan. There are 2 plans in total. The entry plan covers up to 500 active profiles (usage-based; price steps up with profile count, $70/mo at 3,000).
Klaviyo has 2 plans. It includes a free plan. The cheapest paid plan is Email at $20/mo on monthly billing. Pricing is per active profile (usage-based plan-builder; SMS/mobile messaging, AI credits, social and reviews are separate opt-in usage-based add-ons, not bundled into the tier price; no annual-billing option published).
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Free plan: Free: up to 250 active profiles, 500 email sends/mo, $5 of mobile messages/mo, 10,000 Composer (AI) credits; email support first 60 days only; Klaviyo branding
At $20/mo across 2 plans, Klaviyo's entry price is 29% above the $15.50/mo median across the 12 email marketing tools we compare.
ToolFit Score: Klaviyo
Klaviyo scores 50/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 6.29/24 | entry $20/mo is 29% above the $15.5/mo category median. |
| Feature breadth | 18.06/20 | supports 5 of the 9 feature flags the ToolFit Score tracks natively (3 more on a higher tier). |
| Best-for coverage | 5/16 | tagged as a best fit for 1 use case. |
| Integrations | 10.5/12 | lists 350+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
| Plan | Monthly | Billed annually | Contacts / limit | What's included |
|---|---|---|---|---|
| Free | Free | Free billed annually | up to 250 active profiles / 500 emails/mo | $5/mo of mobile-message credit included; full features; email support first 60 days only; Klaviyo branding |
| $20/mo | — | up to 500 active profiles (usage-based; price steps up with profile count, $70/mo at 3,000) | Priced by active-profile bucket via the plan builder (email sends scale with the bucket, e.g. 5,000/mo at 500 profiles); SMS/MMS, mobile push, AI (Composer) credits, social marketing and reviews are separate opt-in usage-based add-ons, not bundled into this tier |
Price history
Klaviyo's Email plan has held steady at $20/mo from Jul 2026 to Sep 2026.
| Observed | Email plan (monthly) |
|---|---|
| $20/mo | |
| $45/mo | |
| $20/mo | |
| $45/mo | |
| $20/mo | |
| $45/mo | |
| $20/mo | |
| $20/mo |
What you'll actually pay
As of , a solopreneur with 500 contacts would pay $20/mo a month on Klaviyo's Email plan.
| Scenario | Monthly usage | Cheapest plan | Base plan | Add-ons | Total / mo |
|---|---|---|---|---|---|
| Solopreneur | 500 contacts · 2,000 sends | $20/mo | — | $20/mo | |
| Event coordinator | 500 contacts · 5,000 sends · SMS | $20/mo | — | $20/mo | |
| Small business | 2,500 contacts · 20,000 sends | $60/mo | — | $60/mo | |
| Nonprofit | 5,000 contacts · 25,000 sends | Custom | Custom | — | Custom |
| Ecommerce store | 10,000 contacts · 80,000 sends · SMS | Custom | Custom | — | Custom |
Each total is the list price of the cheapest plan covering that persona's contacts plus any add-ons (e.g. SMS) it needs, read from the vendor's own pricing — the real cost, not the sticker price. Scenario set v1.0.0; usage-based tiers that don't publish a rate for a scenario show as Custom.
Source: klaviyo.com/pricing, verified
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Frequently asked questions
Does Klaviyo have a free plan?
Yes. Klaviyo offers a free plan, so you can start sending email at no cost. The free plan covers Free: up to 250 active profiles, 500 email sends/mo, $5 of mobile messages/mo, 10,000 Composer (AI) credits; email support first 60 days only; Klaviyo branding. Paid plans begin at $20/mo when you need higher limits or more features.
How much does Klaviyo cost?
Klaviyo lists 2 plans, and its cheapest priced option is Email at $20/mo. Pricing for email marketing is per active profile (usage-based plan-builder; SMS/mobile messaging, AI credits, social and reviews are separate opt-in usage-based add-ons, not bundled into the tier price; no annual-billing option published), so your cost scales with your list. A free plan is available too.
Is Klaviyo cheaper than the average email marketing tool?
The average entry price across the 12 email marketing tools we track is $18.50/mo per month. Klaviyo starts at $20/mo, which makes it more expensive than the email marketing average. Free plans and annual billing can change the real cost, so compare on your list size.
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