MailerLite pricing
Quick verdict
As of 2026-07-05, MailerLite email marketing pricing starts at $12/mo on its Comfort plan. It includes a free plan. There are 4 plans in total. That drops to $10.80/mo billed annually. The entry plan covers from 500 contacts (max 200,000).
MailerLite has 4 plans. It includes a free plan. The cheapest paid plan is Comfort at $12/mo on monthly billing ($10.80/mo billed annually). Pricing is per contacts.
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View MailerLite pricing plans →
Free plan: Free: up to 250 active subscribers, 2,500 emails/mo, 2 seats, automations, 1 website, 1 landing page, A/B testing; branding
At $12/mo across 4 plans, MailerLite's entry price is 23% below the $15.50/mo median across the 12 email marketing tools we compare.
ToolFit Score: MailerLite
MailerLite scores 65/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 21.77/24 | entry $12/mo is 23% below the $15.5/mo category median. |
| Feature breadth | 13.89/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (2 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 3.9/12 | lists 130+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
| Plan | Monthly | Billed annually | Contacts / limit | What's included |
|---|---|---|---|---|
| Free | Free | Free billed annually | up to 250 subscribers | 2,500 emails/mo, 2 seats; campaigns, visual automations, websites & landing pages, digital products, signup forms, A/B testing; 100+ integrations; MailerLite branding |
| Comfort | $12/mo | $10.80/mo billed annually save 10% | from 500 contacts (max 200,000) | 5,000 emails/mo, 3 seats, 24/7 email support; 50 visual automations, 10 websites & landing pages, 5 digital products & bookings, 10 signup forms & pop-ups, remove MailerLite logo, AI writing assistant |
| Power | $25/mo | $22.50/mo billed annually save 10% | from 500 contacts (max 200,000) | Unlimited emails and seats, 24/7 live chat & email support; unlimited visual automations, landing pages & websites, digital products & bookings, signup forms & pop-ups; multiple automation triggers; optional dedicated IP |
| Enterprise | Custom | Custom | 200,000+ subscribers | Custom sending volume, unlimited seats, priority support, onboarding & training, dedicated success manager, dedicated IP, account audit, deliverability support |
Price history
MailerLite's Comfort plan has held steady at $12/mo from Jul 2026 to Sep 2026.
| Observed | Comfort plan (monthly) |
|---|---|
| $12/mo | |
| $12/mo |
What you'll actually pay
As of , a solopreneur with 500 contacts would pay $12/mo a month on MailerLite's Comfort plan.
| Scenario | Monthly usage | Cheapest plan | Base plan | Add-ons | Total / mo |
|---|---|---|---|---|---|
| Solopreneur | 500 contacts · 2,000 sends | Comfort | $12/mo | — | $12/mo |
| Event coordinator | 500 contacts · 5,000 sends · SMS | Comfort | $12/mo | — | $12/mo |
| Small business | 2,500 contacts · 20,000 sends | Comfort | $33/mo | — | $33/mo |
| Nonprofit | 5,000 contacts · 25,000 sends | Comfort | $49/mo | — | $49/mo |
| Ecommerce store | 10,000 contacts · 80,000 sends · SMS | Comfort | $89/mo | — | $89/mo |
Each total is the list price of the cheapest plan covering that persona's contacts plus any add-ons (e.g. SMS) it needs, read from the vendor's own pricing — the real cost, not the sticker price. Scenario set v1.0.0; usage-based tiers that don't publish a rate for a scenario show as Custom.
Source: mailerlite.com/pricing, verified
See MailerLite plans →Compare MailerLite plans & pricing →
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Frequently asked questions
Does MailerLite have a free plan?
Yes. MailerLite offers a free plan, so you can start sending email at no cost. The free plan covers Free: up to 250 active subscribers, 2,500 emails/mo, 2 seats, automations, 1 website, 1 landing page, A/B testing; branding. Paid plans begin at $12/mo when you need higher limits or more features.
How much does MailerLite cost?
MailerLite lists 4 plans, and its cheapest priced option is Comfort at $12/mo. Pricing for email marketing is per contacts, so your cost scales with your list. A free plan is available too. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Is MailerLite cheaper than the average email marketing tool?
The average entry price across the 12 email marketing tools we track is $18.50/mo per month. MailerLite starts at $12/mo, which makes it cheaper than the email marketing average. Free plans and annual billing can change the real cost, so compare on your list size.
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