Omnisend pricing
Quick verdict
As of 2026-07-05, Omnisend email marketing pricing starts at $16/mo on its Standard plan. It includes a free plan. There are 3 plans in total. The entry plan covers from 500 contacts (max 150,000). Paid plans run up to $59/mo.
Omnisend has 3 plans. It includes a free plan. The cheapest paid plan is Standard at $16/mo on monthly billing. Pricing is per contacts.
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Free plan: Free forever: up to 250 contacts, 500 emails/mo, 500 web-push/mo, full features; Omnisend branding
At $16/mo across 3 plans, Omnisend's entry price is 3% above the $15.50/mo median across the 12 email marketing tools we compare.
ToolFit Score: Omnisend
Omnisend scores 54/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 14.03/24 | entry $16/mo is 3% above the $15.5/mo category median. |
| Feature breadth | 19.44/20 | supports 6 of the 9 feature flags the ToolFit Score tracks natively (2 more on a higher tier). |
| Best-for coverage | 5/16 | tagged as a best fit for 1 use case. |
| Integrations | 6/12 | lists 200+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
| Plan | Monthly | Billed annually | Contacts / limit | What's included |
|---|---|---|---|---|
| Free | Free | Free billed annually | up to 250 contacts | 500 emails/mo, full features, branding, no SMS |
| Standard | $16/mo | — | from 500 contacts (max 150,000) | Emails = contacts x12/cycle; ~$65-75/mo at 5k. SMS Pro-only for new signups (2026). Page headline may show a -30% first-3-months intro price (~$11.20) -- $16 is the standing list price cited here. |
| Pro | $59/mo | — | from 500 contacts (max 150,000) | Unlimited emails/push, advanced reporting, AI personalization, dedicated expert; SMS add-on from $0.007/SMS. Page headline may show a -30% first-3-months intro price (~$41.30) -- $59 is the standing list price cited here. |
Price history
Omnisend's Standard plan has held steady at $16/mo from Jul 2026 to Sep 2026.
| Observed | Standard plan (monthly) |
|---|---|
| $16/mo | |
| $16/mo |
What you'll actually pay
As of , a solopreneur with 500 contacts would pay $16/mo a month on Omnisend's Standard plan.
| Scenario | Monthly usage | Cheapest plan | Base plan | Add-ons | Total / mo |
|---|---|---|---|---|---|
| Solopreneur | 500 contacts · 2,000 sends | Standard | $16/mo | — | $16/mo |
| Event coordinator | 500 contacts · 5,000 sends · SMS | Standard | $16/mo | — | $16/mo |
| Small business | 2,500 contacts · 20,000 sends | Custom | Custom | — | Custom |
| Nonprofit | 5,000 contacts · 25,000 sends | Standard | $81/mo | — | $81/mo |
| Ecommerce store | 10,000 contacts · 80,000 sends · SMS | Standard | $132/mo | — | $132/mo |
Each total is the list price of the cheapest plan covering that persona's contacts plus any add-ons (e.g. SMS) it needs, read from the vendor's own pricing — the real cost, not the sticker price. Scenario set v1.0.0; usage-based tiers that don't publish a rate for a scenario show as Custom.
Source: omnisend.com/pricing, verified
See Omnisend plans →Compare Omnisend plans & pricing →
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Frequently asked questions
Does Omnisend have a free plan?
Yes. Omnisend offers a free plan, so you can start sending email at no cost. The free plan covers Free forever: up to 250 contacts, 500 emails/mo, 500 web-push/mo, full features; Omnisend branding. Paid plans begin at $16/mo when you need higher limits or more features.
How much does Omnisend cost?
Omnisend lists 3 plans, and its cheapest priced option is Standard at $16/mo. Pricing for email marketing is per contacts, so your cost scales with your list. A free plan is available too. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Is Omnisend cheaper than the average email marketing tool?
The average entry price across the 12 email marketing tools we track is $18.50/mo per month. Omnisend starts at $16/mo, which makes it cheaper than the email marketing average. Free plans and annual billing can change the real cost, so compare on your list size.
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