Email Marketing for B2B & SaaS
Quick verdict
As of 2026-07-05, the best email marketing tool for B2B & SaaS is Brevo (formerly Sendinblue). It starts at $9/mo and has a free plan. It leads because full automation support. We ranked 6 tools on the features that matter for B2B & SaaS.
B2B and SaaS teams nurture long, multi-touch sales cycles, so segmentation and automation — ideally with a built-in CRM — matter more than a free plan. These picks are ranked on automation depth, CRM support, and lifecycle features.
ToolFit may earn a commission when you sign up through some links on this page, at no extra cost to you. This never affects our rankings — those come straight from the dataset. Full affiliate disclosure.
Our top pick for B2B & SaaS is Brevo (formerly Sendinblue) — Brevo (formerly Sendinblue) starts at $9/mo and has a free plan.
| Tool | Free plan | Starts at | Priced options | Integrations | Best for | Visit site |
|---|---|---|---|---|---|---|
| Brevo (formerly Sendinblue) | ✓ | $9/mo | 3 | 150+ native (+ Zapier/Make) | small business ecommerce / online stores B2B / SaaS | Visit site → |
| ActiveCampaign | ✗ | $19/mo | 4 | 1,000+ | ecommerce / online stores agencies B2B / SaaS | Visit site → |
| GetResponse | ✓ | $19/mo | 3 | 170+ | small business ecommerce / online stores course creators | Visit site → |
| Kit (formerly ConvertKit) | ✓ | $39/mo | 2 | 100+ | creators & bloggers course creators coaches | Visit site → |
| MailerLite | ✓ | $12/mo | 2 | 130+ native (Zapier bridges 5,000+) | small business creators & bloggers solopreneurs & beginners | Visit site → |
| Omnisend | ✓ | $16/mo | 2 | 200+ | ecommerce / online stores | Visit site → |
Sources: brevo.com/pricing, verified · activecampaign.com/pricing, verified · getresponse.com/pricing, verified · kit.com/pricing, verified · mailerlite.com/pricing, verified · omnisend.com/pricing, verified
Why Brevo (formerly Sendinblue) for B2B & SaaS
- Full automation support
- Full newsletter support
- Tagged for B2B & SaaS
- Has a free plan to start
See full pricing
- Brevo (formerly Sendinblue) pricing
- ActiveCampaign pricing
- GetResponse pricing
- Kit (formerly ConvertKit) pricing
- MailerLite pricing
- Omnisend pricing
- Compare all email marketing tools
Frequently asked questions
What is the best email marketing tool for B2B & SaaS?
Our top pick for B2B & SaaS is Brevo (formerly Sendinblue). It starts at $9/mo and includes a free plan, and we rank it first among the 6 email marketing tools that fit B2B & SaaS on price and the features B2B & SaaS teams rely on most.
Is there a free email marketing option for B2B & SaaS?
Yes. 5 of the 6 email marketing tools we recommend for B2B & SaaS offer a free plan, including Brevo (formerly Sendinblue), GetResponse. A free plan is a low-risk way to trial B2B & SaaS email marketing before committing to a paid tier as your list grows.
How much do email marketing tools for B2B & SaaS cost?
Email marketing tools for B2B & SaaS range from $9/mo to $39/mo. The most affordable comparable pick that fits B2B & SaaS is Brevo (formerly Sendinblue) at $9/mo. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Get notified when prices change
We track email marketing pricing daily. Get an email the moment a tool's price changes — no spam, unsubscribe anytime.