Brevo (formerly Sendinblue) pricing
Quick verdict
As of 2026-07-05, Brevo (formerly Sendinblue) email marketing pricing starts at $9/mo on its Starter plan. It includes a free plan. There are 5 plans in total. That drops to $8/mo billed annually. The entry plan covers 5,000 emails/mo base.
Brevo (formerly Sendinblue) has 5 plans. It includes a free plan. The cheapest paid plan is Starter at $9/mo on monthly billing ($8/mo billed annually). Pricing is per emails sent (NOT per contacts) — cheap for large lists emailed infrequently, pricier for small lists emailed often.
ToolFit may earn a commission when you sign up through some links on this page, at no extra cost to you. This never affects our rankings — those come straight from the dataset. Full affiliate disclosure.
View Brevo (formerly Sendinblue) pricing plans →
Free plan: Free forever: 300 emails/day, unlimited contact storage, editor/templates, transactional email, PAYG SMS/WhatsApp; Brevo branding
At $9/mo across 5 plans, Brevo (formerly Sendinblue)'s entry price is 42% below the $15.50/mo median across the 12 email marketing tools we compare.
ToolFit Score: Brevo (formerly Sendinblue)
Brevo (formerly Sendinblue) scores 74/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 27.58/24 | entry $9/mo is 42% below the $15.5/mo category median. |
| Feature breadth | 16.67/20 | supports 4 of the 9 feature flags the ToolFit Score tracks natively (4 more on a higher tier). |
| Best-for coverage | 15/16 | tagged as a best fit for 3 use cases. |
| Integrations | 4.5/12 | lists 150+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
| Plan | Monthly | Billed annually | Contacts / limit | What's included |
|---|---|---|---|---|
| Free | Free | Free billed annually | 300 emails/day | Unlimited contacts; basic only; branding |
| Starter | $9/mo | $8/mo billed annually save 11% | 5,000 emails/mo base | No daily cap; unlimited contacts; automation/landing pages NOT included at base |
| Standard | $18/mo | $16/mo billed annually save 11% | 5,000 emails/mo base | Unlimited automation, A/B, landing pages (1 page), AI send-time, web/event tracking |
| Professional | $499/mo | $449/mo billed annually save 10% | 150,000 emails/mo base | Everything in Standard plus WhatsApp/popups/mobile push, 10 seats, contact scoring, advanced ecommerce + AI segmentation, phone + deliverability-specialist support |
| Enterprise | Custom | Custom | Custom (1M+ emails) | Sub-accounts, SSO/2FA, dedicated IP, SLA |
Price history
Brevo (formerly Sendinblue)'s Starter plan has held steady at $9/mo from Jul 2026 to Sep 2026.
| Observed | Starter plan (monthly) |
|---|---|
| $9/mo | |
| $9/mo |
What you'll actually pay
As of , Brevo (formerly Sendinblue) prices by emails sent, not contacts, so these buyer scenarios are usage-based — see the plan table above for its published send rates.
| Scenario | Monthly usage | Cheapest plan | Base plan | Add-ons | Total / mo |
|---|---|---|---|---|---|
| Solopreneur | 500 contacts · 2,000 sends | Usage-based | Usage-based | — | Usage-based |
| Event coordinator | 500 contacts · 5,000 sends · SMS | Usage-based | Usage-based | — | Usage-based |
| Small business | 2,500 contacts · 20,000 sends | Usage-based | Usage-based | — | Usage-based |
| Nonprofit | 5,000 contacts · 25,000 sends | Usage-based | Usage-based | — | Usage-based |
| Ecommerce store | 10,000 contacts · 80,000 sends · SMS | Usage-based | Usage-based | — | Usage-based |
Each total is the list price of the cheapest plan covering that persona's contacts plus any add-ons (e.g. SMS) it needs, read from the vendor's own pricing — the real cost, not the sticker price. Scenario set v1.0.0; usage-based tiers that don't publish a rate for a scenario show as Custom.
Source: brevo.com/pricing, verified
See Brevo (formerly Sendinblue) plans →Compare Brevo (formerly Sendinblue) plans & pricing →
Related comparisons
- Mailchimp vs Brevo (formerly Sendinblue)
- Klaviyo vs Brevo (formerly Sendinblue)
- Constant Contact vs Brevo (formerly Sendinblue)
- ActiveCampaign vs Brevo (formerly Sendinblue)
- MailerLite vs Brevo (formerly Sendinblue)
- Brevo (formerly Sendinblue) vs GetResponse
- Brevo (formerly Sendinblue) vs Omnisend
- Brevo (formerly Sendinblue) vs Moosend
- Best email marketing for small business
- Best email marketing for ecommerce / online stores
- Best email marketing for B2B / SaaS
- Brevo (formerly Sendinblue) alternatives
- Cheapest email marketing tool for your contact list (calculator)
- Price history: how every email marketing tool's price has moved
- Compare all email marketing tools
Frequently asked questions
Does Brevo (formerly Sendinblue) have a free plan?
Yes. Brevo (formerly Sendinblue) offers a free plan, so you can start sending email at no cost. The free plan covers Free forever: 300 emails/day, unlimited contact storage, editor/templates, transactional email, PAYG SMS/WhatsApp; Brevo branding. Paid plans begin at $9/mo when you need higher limits or more features.
How much does Brevo (formerly Sendinblue) cost?
Brevo (formerly Sendinblue) lists 5 plans, and its cheapest priced option is Starter at $9/mo. Pricing for email marketing is per emails sent (NOT per contacts) — cheap for large lists emailed infrequently, pricier for small lists emailed often, so your cost scales with your list. A free plan is available too.
Is Brevo (formerly Sendinblue) cheaper than the average email marketing tool?
The average entry price across the 12 email marketing tools we track is $18.50/mo per month. Brevo (formerly Sendinblue) starts at $9/mo, which makes it cheaper than the email marketing average. Free plans and annual billing can change the real cost, so compare on your list size.
Get notified when prices change
We track email marketing pricing daily. Get an email the moment a tool's price changes — no spam, unsubscribe anytime.