Email Marketing for coaches
Quick verdict
As of 2026-07-08, the best email marketing tool for coaches is Kit (formerly ConvertKit). It starts at $33/mo and has a free plan. It leads because full automation support. We ranked 6 tools on the features that matter for coaches.
Coaches run lean and personal, so a free or low-cost plan with dependable newsletters and simple nurture automation beats enterprise depth. These picks favour the lowest cost of entry alongside the automation to stay in touch with clients.
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Our top pick for coaches is Kit (formerly ConvertKit) — Kit (formerly ConvertKit) starts at $33/mo and has a free plan.
| Tool | Free plan | Starts at | Paid plans | Integrations | Best for | Visit site |
|---|---|---|---|---|---|---|
| Kit (formerly ConvertKit) | ✓ | $33/mo | 2 | 100+ | creators & bloggers course creators coaches | Visit site → |
| Brevo (formerly Sendinblue) | ✓ | $9/mo | 2 | 150+ native (+ Zapier/Make) | small business ecommerce / online stores B2B / SaaS | Visit site → |
| MailerLite | ✓ | $12/mo | 2 | 130+ native (Zapier bridges 5,000+) | small business creators & bloggers solopreneurs & beginners | Visit site → |
| Mailchimp | ✓ | $13/mo | 3 | 300+ | small business ecommerce / online stores | Visit site → |
| AWeber | ✓ | $15/mo | 3 | hundreds (~750+ cited via native + Zapier) | small business creators & bloggers solopreneurs & beginners | Visit site → |
| Omnisend | ✓ | $16/mo | 2 | 200+ | ecommerce / online stores | Visit site → |
Sources: kit.com/pricing, verified · brevo.com/pricing, verified · mailerlite.com/pricing, verified · mailchimp.com/pricing/marketing, verified · aweber.com/pricing.htm, verified · omnisend.com/pricing, verified
Why Kit (formerly ConvertKit) for coaches
- Full automation support
- Full newsletter support
- Tagged for coaches
- Has a free plan to start
See full pricing
- Kit (formerly ConvertKit) pricing
- Brevo (formerly Sendinblue) pricing
- MailerLite pricing
- Mailchimp pricing
- AWeber pricing
- Omnisend pricing
- Compare all email marketing tools
Frequently asked questions
What is the best email marketing tool for coaches?
Our top pick for coaches is Kit (formerly ConvertKit). It starts at $33/mo and includes a free plan, and we rank it first among the 6 email marketing tools that fit coaches on price and the features coaches teams rely on most.
Is there a free email marketing option for coaches?
Yes. 6 of the 6 email marketing tools we recommend for coaches offer a free plan, including Kit (formerly ConvertKit), Brevo (formerly Sendinblue). A free plan is a low-risk way to trial coaches email marketing before committing to a paid tier as your list grows.
How much do email marketing tools for coaches cost?
Email marketing tools for coaches range from $9/mo to $33/mo on their entry paid plans. The most affordable pick that fits coaches is Brevo (formerly Sendinblue) at $9/mo, and most bill cheaper on an annual plan than month to month.
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