Email Marketing for small business
Quick verdict
As of 2026-07-05, the best email marketing tool for small business is Brevo (formerly Sendinblue). It starts at $9/mo and has a free plan. It leads because full newsletter support. We ranked 6 tools on the features that matter for small business.
Small businesses need an affordable, all-in-one tool that's quick to learn — reliable newsletters, light automation, and a free or low-cost entry plan matter far more than enterprise depth. These picks are ranked on price, a free plan, and everyday automation.
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Our top pick for small business is Brevo (formerly Sendinblue) — Brevo (formerly Sendinblue) starts at $9/mo and has a free plan.
| Tool | Free plan | Starts at | Priced options | Integrations | Best for | Visit site |
|---|---|---|---|---|---|---|
| Brevo (formerly Sendinblue) | ✓ | $9/mo | 3 | 150+ native (+ Zapier/Make) | small business ecommerce / online stores B2B / SaaS | Visit site → |
| MailerLite | ✓ | $12/mo | 2 | 130+ native (Zapier bridges 5,000+) | small business creators & bloggers solopreneurs & beginners | Visit site → |
| Mailchimp | ✓ | $13/mo | 3 | 300+ | small business ecommerce / online stores | Visit site → |
| GetResponse | ✓ | $19/mo | 3 | 170+ | small business ecommerce / online stores course creators | Visit site → |
| Omnisend | ✓ | $16/mo | 2 | 200+ | ecommerce / online stores | Visit site → |
| Klaviyo | ✓ | $20/mo | 1 | 350+ | ecommerce / online stores | Visit site → |
Sources: brevo.com/pricing, verified · mailerlite.com/pricing, verified · mailchimp.com/pricing/marketing, verified · getresponse.com/pricing, verified · omnisend.com/pricing, verified · klaviyo.com/pricing, verified
Why Brevo (formerly Sendinblue) for small business
- Full newsletter support
- Full automation support
- Tagged for small business
- Has a free plan to start
See full pricing
- Brevo (formerly Sendinblue) pricing
- MailerLite pricing
- Mailchimp pricing
- GetResponse pricing
- Omnisend pricing
- Klaviyo pricing
- Compare all email marketing tools
Frequently asked questions
What is the best email marketing tool for small business?
Our top pick for small business is Brevo (formerly Sendinblue). It starts at $9/mo and includes a free plan, and we rank it first among the 6 email marketing tools that fit small business on price and the features small business teams rely on most.
Is there a free email marketing option for small business?
Yes. 6 of the 6 email marketing tools we recommend for small business offer a free plan, including Brevo (formerly Sendinblue), MailerLite. A free plan is a low-risk way to trial small business email marketing before committing to a paid tier as your list grows.
How much do email marketing tools for small business cost?
Email marketing tools for small business range from $9/mo to $20/mo. The most affordable comparable pick that fits small business is Brevo (formerly Sendinblue) at $9/mo. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05. We source it from each vendor's own pricing page, not a paid placement.
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