Klaviyo alternatives
Quick verdict
As of 2026-07-05, the best Klaviyo alternative we rank is Brevo (formerly Sendinblue). It starts at $9/mo and has a free plan. Like Klaviyo, it fits ecommerce / online stores. It wins on send-based pricing cheap for large infrequently-emailed lists.
Looking for a Klaviyo alternative? We compared 11 email marketing tools on price, free plans, and features. Our top pick is Brevo (formerly Sendinblue) — Brevo (formerly Sendinblue) starts at $9/mo and has a free plan.
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Why look for a Klaviyo alternative?
- Usage-based pricing scales up steeply with active profiles
- Bills on total active profiles, not just emailed contacts
- No annual-billing discount
- Overkill / expensive for simple newsletters
As of 2026-07-05, we compare 11 Klaviyo alternatives. The lowest entry amount is Brevo (formerly Sendinblue) at $9/mo. 6 of them have a free plan.
| Alternative | Free plan | Starts at | Entry-plan limit | Best for | Visit site |
|---|---|---|---|---|---|
| Brevo (formerly Sendinblue) | ✓ | $9/mo | 5,000 emails/mo base | small business ecommerce / online stores B2B / SaaS | Visit site → |
| Moosend | ✗ | $9/mo | from 500 contacts (max 1,000,000) | small business ecommerce / online stores creators & bloggers solopreneurs & beginners | Visit site → |
| Mailchimp | ✓ | $13/mo | from 500 contacts (max 50k) | small business ecommerce / online stores | Visit site → |
| Omnisend | ✓ | $16/mo | from 500 contacts (max 150,000) | ecommerce / online stores | Visit site → |
| ActiveCampaign | ✗ | $19/mo | from 1,000 contacts (caps 25k) | ecommerce / online stores agencies B2B / SaaS | Visit site → |
| GetResponse | ✓ | $19/mo | from 1,000 contacts (max 100,000) | small business ecommerce / online stores course creators | Visit site → |
| Drip | ✗ | $39/mo | from 2,500 contacts (max 12,500) | ecommerce / online stores | Visit site → |
| Constant Contact | ✗ | $12/mo | up to 500 contacts | small business nonprofits events | Visit site → |
| MailerLite | ✓ | $12/mo | from 500 contacts (max 200,000) | small business creators & bloggers solopreneurs & beginners | Visit site → |
| AWeber | ✗ | $15/mo | from 500 contacts (max 150,000) | small business creators & bloggers solopreneurs & beginners | Visit site → |
| Kit (formerly ConvertKit) | ✓ | $39/mo | from 1,000 contacts | creators & bloggers course creators coaches | Visit site → |
Sources: klaviyo.com/pricing, verified · brevo.com/pricing, verified · moosend.com/pricing, verified · mailchimp.com/pricing/marketing, verified · omnisend.com/pricing, verified · activecampaign.com/pricing, verified · getresponse.com/pricing, verified · drip.com/pricing, verified · constantcontact.com/pricing, verified · mailerlite.com/pricing, verified · aweber.com/pricing.htm, verified · kit.com/pricing, verified
ToolFit Score: Klaviyo
Klaviyo scores 50/100 on the ToolFit Score, computed from our maintained pricing, feature, and fit dataset.
| What we scored | Points | Why |
|---|---|---|
| Price competitiveness | 6.29/24 | entry $20/mo is 29% above the $15.5/mo category median. |
| Feature breadth | 18.06/20 | supports 5 of the 9 feature flags the ToolFit Score tracks natively (3 more on a higher tier). |
| Best-for coverage | 5/16 | tagged as a best fit for 1 use case. |
| Integrations | 10.5/12 | lists 350+ integrations. |
| Free-tier availability | 10/8 | includes a free plan. |
| Review sentiment | — | no published review-sentiment data yet. |
Computed deterministically from our gold dataset — pricing, features, fit, integrations, and a count-weighted third-party review-sentiment aggregate. Weights v2.0.0 — how we score.
Related comparisons
- Klaviyo pricing
- Brevo (formerly Sendinblue) pricing
- Moosend pricing
- Mailchimp pricing
- Omnisend pricing
- ActiveCampaign pricing
- Compare all email marketing tools
Frequently asked questions
What is the best alternative to Klaviyo?
Our top Klaviyo alternative is Brevo (formerly Sendinblue). It starts at $9/mo and includes a free plan, and we rank it first among the 11 email marketing tools we compare against Klaviyo on price, free plans, and the features teams most often switch for.
What is the cheapest Klaviyo alternative?
The lowest-priced Klaviyo alternative we track is Brevo (formerly Sendinblue) at $9/mo, cheaper than Klaviyo's own $20/mo entry option. It is the value pick among the 11 alternatives when switching cost is what's driving the search. Every figure comes straight from our maintained, dated dataset, verified on 2026-07-05.
Is there a free Klaviyo alternative?
Yes. 6 of the 11 Klaviyo alternatives we compare offer a free plan, including Brevo (formerly Sendinblue), Mailchimp. A free plan lets you trial a replacement for Klaviyo at no cost before you migrate your list, and you upgrade only once you need higher limits.
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